{"id":28341,"date":"2018-03-09T09:21:00","date_gmt":"2018-03-09T09:21:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/representacion-de-la-raza-en-la-publicidad-analisis-de-el-pais-semanal-1997-2003\/"},"modified":"2018-03-09T09:21:00","modified_gmt":"2018-03-09T09:21:00","slug":"representacion-de-la-raza-en-la-publicidad-analisis-de-el-pais-semanal-1997-2003","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/representacion-de-la-raza-en-la-publicidad-analisis-de-el-pais-semanal-1997-2003\/","title":{"rendered":"Representaci\u00f3n de la raza en la publicidad. an\u00e1lisis de el pais semanal, 1997-2003"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Patricia Izquierdo Iranzo <\/strong><\/h2>\n<p>Esta tesis doctoral investiga la representaci\u00f3n que la publicidad hace de los sujetos de otras razas distintas a la aut\u00f3ctona. La metodolog\u00eda empleada ha sido el an\u00e1lisis de contenido aplicado a una muestra representativa extra\u00edda de el pa\u00eds semanal entre 1997 y 2003. A partir de este an\u00e1lisis llegamos a una serie de categor\u00edas que conceptualizan y describen la manera en que la publicidad caracteriza al \u00abotro\u00bb.  dado que la explotaci\u00f3n de los datos efectuada indica que dichas categorizaciones parten de concepciones etnocentristas, entendemos que la publicidad contribuye al racismo discursivo de manera simb\u00f3lica. Las formas estereotipadas en que se representan la mayor\u00eda de elementos \u00e9tnicos, se erige como la manera m\u00e1s habitual empleada por la publicidad para describir el reflejo de la socidad multicultural en sus relatos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Representaci\u00f3n de la raza en la publicidad. an\u00e1lisis de el pais semanal, 1997-2003<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Representaci\u00f3n de la raza en la publicidad. an\u00e1lisis de el pais semanal, 1997-2003 <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Patricia Izquierdo Iranzo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 26\/01\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Cruz Bermejo Angel De La<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Villafa\u00f1e gallego <\/li>\n<li>ricardo Perez amat garcia (vocal)<\/li>\n<li>carmen Caffarel serra (vocal)<\/li>\n<li>milagros Dominguez Juan (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Patricia Izquierdo Iranzo Esta tesis doctoral investiga la representaci\u00f3n que la publicidad hace de los sujetos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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