{"id":28347,"date":"2018-03-09T09:21:01","date_gmt":"2018-03-09T09:21:01","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/implicaciones-de-la-utilizacion-de-internet-en-la-formulacion-de-estrategias-de-venta-en-el-comercio-minorista-de-libros-nuevos-en-espana\/"},"modified":"2018-03-09T09:21:01","modified_gmt":"2018-03-09T09:21:01","slug":"implicaciones-de-la-utilizacion-de-internet-en-la-formulacion-de-estrategias-de-venta-en-el-comercio-minorista-de-libros-nuevos-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/implicaciones-de-la-utilizacion-de-internet-en-la-formulacion-de-estrategias-de-venta-en-el-comercio-minorista-de-libros-nuevos-en-espana\/","title":{"rendered":"Implicaciones de la utilizaci\u00f3n de internet en la formulaci\u00f3n de estrategias de venta en el comercio minorista de libros nuevos en espa\u00f1a"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Bort San Segundo Miguel <\/strong><\/h2>\n<p>El estudio, como su nombre indica, consiste en hacer un an\u00e1lisis de las repercusiones de la utilizaci\u00f3n de internet en las librerias espa\u00f1olas, siendo la poblaci\u00f3n objetivo la librer\u00eda tradicional que tiene presencia f\u00edsica (establecimiento abierto al p\u00fablico) y presencia en la red (mediante p\u00e1gina web).  tiene un car\u00e1cter exploratorio descriptivo utiliz\u00e1ndose como herramientas de investigaci\u00f3n la de entrevistas en profundidad, la encuesta telef\u00f3nica tipo cati y la observaci\u00f3n de p\u00e1ginas web tanto de forma personal como con la utilizaci\u00f3n de testeadores.  a parte del an\u00e1lisis descriptivo, se utilizar\u00e1n t\u00e9cnicas de an\u00e1lisis bivariante y multivariante (tablas de contingencia, an\u00e1lisis simple de correspondencias, test chi-cuadrado, regresi\u00f3n log\u00edstica, y an\u00e1lisis de conglomerados) para contrastar las cuatro hip\u00f3tesis que se formulan:  1,- relaci\u00f3n existente entre la raz\u00f3n de conexi\u00f3n a internet con p\u00e1gina web y la utilidad obtenida.  2,- relaci\u00f3n entre satisfacci\u00f3n y estrategia adoptada.  3,- relaci\u00f3n entre cadena de valor y satisfacci\u00f3n y estrategia.  4,- relaci\u00f3n entre estructura y estrategia.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Implicaciones de la utilizaci\u00f3n de internet en la formulaci\u00f3n de estrategias de venta en el comercio minorista de libros nuevos en espa\u00f1a<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Implicaciones de la utilizaci\u00f3n de internet en la formulaci\u00f3n de estrategias de venta en el comercio minorista de libros nuevos en espa\u00f1a <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Bort San Segundo Miguel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 26\/01\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Salvador Miquel Peris<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Moliner tena Miguel angel <\/li>\n<li>francisca Parra guerrero (vocal)<\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>Mar\u00eda isabel De salas nestares (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Bort San Segundo Miguel El estudio, como su nombre indica, consiste en hacer un an\u00e1lisis de las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[80818,11587,24674,58564,32707,11097],"class_list":["post-28347","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-bort-san-segundo-miguel","tag-enrique-bigne-alcaniz","tag-francisca-parra-guerrero","tag-maria-isabel-de-salas-nestares","tag-moliner-tena-miguel-angel","tag-salvador-miquel-peris"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=28347"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28347\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=28347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=28347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=28347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}