{"id":28407,"date":"2018-03-09T09:21:05","date_gmt":"2018-03-09T09:21:05","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-proteccion-jura%c2%addica-del-eslogan-publicitario-en-el-derecho-comparado\/"},"modified":"2018-03-09T09:21:05","modified_gmt":"2018-03-09T09:21:05","slug":"la-proteccion-jura%c2%addica-del-eslogan-publicitario-en-el-derecho-comparado","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/santiago-de-compostela\/la-proteccion-jura%c2%addica-del-eslogan-publicitario-en-el-derecho-comparado\/","title":{"rendered":"La protecci\u00f3n jur\u00eddica del eslogan publicitario en el derecho comparado"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Bugallo Monta\u00f1o Nydia Beatriz <\/strong><\/h2>\n<p>El eslogan publicitario es un enunciado caracterizado por su funci\u00f3n persuasiva en el mercado.  es dif\u00edcil que sea protegido por el derecho de autor, aunque en algunos pa\u00edses presente mayor grado de complejidad dicha posibilidad y en otros menores obst\u00e1culos al efecto. Todo depende del umbral de la originalidad admisible por la legislaci\u00f3n y la doctrina.  la protecci\u00f3n como marca es m\u00e1s accesible, es la protecci\u00f3n m\u00e1s buscada a\u00fan cuando tambi\u00e9n ofrece obst\u00e1culos cuando se trata de un eslogan extenso y demasiado descriptivo.  en todos los ordenamientos es posible recurrir la protecci\u00f3n del eslogan publicitario mediante el derecho contra la competencia desleal.  lo fue estudiado en la tesis, aplicando la metodolog\u00eda comparatista, inductiva y del an\u00e1lisis funcional en dos centenas de casos jurisprudenciales de distintos pa\u00edses, fundamentalmente europeos y latinoamericanos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La protecci\u00f3n jur\u00eddica del eslogan publicitario en el derecho comparado<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La protecci\u00f3n jur\u00eddica del eslogan publicitario en el derecho comparado <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Bugallo Monta\u00f1o Nydia Beatriz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/01\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Gomez Segade<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Fern\u00e1ndez-n\u00f3vora rodr\u00edguez <\/li>\n<li> Garc\u00eda cruces Jos\u00e9 Antonio (vocal)<\/li>\n<li>Jos\u00e9 Manuel Otero lastres (vocal)<\/li>\n<li>anxo Tato plaza (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Bugallo Monta\u00f1o Nydia Beatriz El eslogan publicitario es un enunciado caracterizado por su funci\u00f3n persuasiva en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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