{"id":28513,"date":"2004-05-02T00:00:00","date_gmt":"2004-05-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/implantacon-analisis-y-perspectivas-del-color-en-la-prensa-diaria-espanola\/"},"modified":"2004-05-02T00:00:00","modified_gmt":"2004-05-02T00:00:00","slug":"implantacon-analisis-y-perspectivas-del-color-en-la-prensa-diaria-espanola","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/implantacon-analisis-y-perspectivas-del-color-en-la-prensa-diaria-espanola\/","title":{"rendered":"Implantac\u00f3n , an\u00e1lisis y perspectivas del color en la prensa diaria espa\u00f1ola"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jes\u00fas Del Olmo Barrero <\/strong><\/h2>\n<p>Esta investigaci\u00f3n describe el nivel de implantaci\u00f3n del color en la prensa espa\u00f1ola y demuestra que la previsi\u00f3n realizada en los a\u00f1os 80 sobre la llegada inminente de diarios a todo color no se ha cumplido.Se ha realizado un an\u00e1lisis exhaustivo de la prensa gratuita , regional y nacional , y un estudio comparativo de esta \u00faltima respecto a la prensa internacional.  los diarios espa\u00f1oles resultan aburridos y mon\u00f3tonos debido a cierto conservadurismo en su dise\u00f1\u00f1o y a la escasez de color en sus p\u00e1ginas.Se demuestra que la utilizaci\u00f3n de color supone un valor a\u00f1adido.(Aumenta la calidad, los lectores , la visibilidad, la legibilidad , mejora la presentaci\u00f3n, frena la competencia)en la prensa diaria espa\u00f1ola a pesar de que los responsables de los diarios no perciben al aspecto formal como una parte decisiva de la comunicaci\u00f3n.  con el fin de ofrecer alternativas para le futuro , se han realizado encuestas a lectores j\u00f3venes que permiten descubrir que y cu\u00e1nto color debe usarse en el dise\u00f1o de los diarios.  al final del trabajo (anexo i)se incluyen cinco entrevistas en profundidad con los directores de arte de los grandes diarios nacionales.En ellas se recogen los puntos de vista de los m\u00e1ximos responsables en la gesti\u00f3n del color en los diarios espa\u00f1oles m\u00e1s representativos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Implantac\u00f3n , an\u00e1lisis y perspectivas del color en la prensa diaria espa\u00f1ola<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Implantac\u00f3n , an\u00e1lisis y perspectivas del color en la prensa diaria espa\u00f1ola <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jes\u00fas Del Olmo Barrero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/02\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mercedes Chivelet Villarruel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez del moral alfonso javier <\/li>\n<li>Javier Galan gamero (vocal)<\/li>\n<li> Peiro montiel Luis Miguel (vocal)<\/li>\n<li>m. isabel Reyes moreno (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jes\u00fas Del Olmo Barrero Esta investigaci\u00f3n describe el nivel de implantaci\u00f3n del color en la prensa espa\u00f1ola [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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