{"id":28660,"date":"2018-03-09T09:21:27","date_gmt":"2018-03-09T09:21:27","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-teoria-del-caos-y-el-comportamiento-del-consumidor\/"},"modified":"2018-03-09T09:21:27","modified_gmt":"2018-03-09T09:21:27","slug":"la-teoria-del-caos-y-el-comportamiento-del-consumidor","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sevilla\/la-teoria-del-caos-y-el-comportamiento-del-consumidor\/","title":{"rendered":"La teoria del caos y el comportamiento del consumidor"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Sancho Mejias <\/strong><\/h2>\n<p>La tesis doctoral tiene como finalidad comprobar las posibilidades de aplicaci\u00f3n de la teor\u00eda del caos al comportamiento del consumidor. Con este fin, de estructura en dos partes. En la primera parte se exponen los fundamentos te\u00f3ricos del caos, tratando los aspectos m\u00e1s relevantes de los sistemas din\u00e1micos, la definici\u00f3n de caos determinista y sus propiedades, la teor\u00eda de bifurcaciones y las distintas t\u00e9cnicas de cuantificaci\u00f3n de la din\u00e1mica ca\u00f3tica \u00fatiles para el an\u00e1lisis te\u00f3rico de modelos din\u00e1micos. Tambi\u00e9n se lleva a cabo una extensa revisi\u00f3n de la literatura relevante, en el \u00e1mbito de la teor\u00eda econ\u00f3mica, las ciencias empresariales, el marketing y la disciplina del comportamiento del consumidor, delimitando as\u00ed el estado de la cuesti\u00f3n. en la segunda parte, se plantea un modelo matem\u00e1tico de tipo psicol\u00f3gico de comportamiento del consumidor que trata los aspectos cognitivos implicados en la toma de decisi\u00f3n en situaci\u00f3n de incertidumbre. Dicho modelo -din\u00e1mico, determinista y no lineal- es estudiado desde el punto de vista te\u00f3rico, mediante las t\u00e9cnicas propias de la teor\u00eda de bifurcaciones (an\u00e1lisis din\u00e1mico) y utilizando para detectar la presencia de caos determinista el c\u00e1lculo de los exponentes de lyapunov y la determinaci\u00f3n de la dimensi\u00f3n fractal. del an\u00e1lisis conjunto de los resultados obtenidos con la aplicaci\u00f3n de las t\u00e9cnicas rese\u00f1adas, en distintas situaciones de compra y para  diferentes puntos fijos, se llega a la conclusi\u00f3n de que es posible prever las tendencias a lo largo plazo en el comportamiento de los consumidores. El modelo presenta comportamiento ca\u00f3tico para determinados conjuntos de valores param\u00e9tricos concretos, exhibiendo caos limitado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La teoria del caos y el comportamiento del consumidor<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La teoria del caos y el comportamiento del consumidor <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Sancho Mejias <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/02\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Landa Bercebal<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Ortigueira bouzada <\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>francisca Parra guerrero (vocal)<\/li>\n<li>Javier Alonso rivas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Sancho Mejias La tesis doctoral tiene como finalidad comprobar las posibilidades de aplicaci\u00f3n de la teor\u00eda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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