{"id":28832,"date":"2018-03-09T09:21:42","date_gmt":"2018-03-09T09:21:42","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/medianas-y-grandes-superficies-especializadas-no-alimentarias-analisis-de-la-evolucion-del-fenomeno-con-especial-aplicacion-a-la-c-a-de-madrid\/"},"modified":"2018-03-09T09:21:42","modified_gmt":"2018-03-09T09:21:42","slug":"medianas-y-grandes-superficies-especializadas-no-alimentarias-analisis-de-la-evolucion-del-fenomeno-con-especial-aplicacion-a-la-c-a-de-madrid","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/medianas-y-grandes-superficies-especializadas-no-alimentarias-analisis-de-la-evolucion-del-fenomeno-con-especial-aplicacion-a-la-c-a-de-madrid\/","title":{"rendered":"Medianas y grandes superficies especializadas no alimentarias: an\u00e1lisis de la evoluci\u00f3n del fen\u00f3meno con especial aplicaci\u00f3n a la c.a. de Madrid"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Puelles Gallo <\/strong><\/h2>\n<p>La presente tesis doctoral analiza el fen\u00f3meno producido en el campo de la distribuci\u00f3n comercial por la aparici\u00f3n de un nuevo tipo de establecimientos, las medianas y grandes superficies especializadas no alimentarias, denomindos en su sitio \u00abcategory killers\u00bb o asesinos de categor\u00edas.  estudiando su implantaci\u00f3n en espa\u00f1a, con especial incidencia en la c.A., de Madrid, y su evoluci\u00f3n a traves de la revisi\u00f3n de la doctrina, de la observaci\u00f3n del fen\u00f3meno y de la explotaci\u00f3n de una importante base de datos de encuestas a consumidores se caracteriza a este tipo de establecimientos y sus estrategias comerciales, que quedan expuestas en un an\u00e1lisis dafo para, finalmente proponer las posibles perspectivas de su futura evoluci\u00f3n y alternativas del crecimiento.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Medianas y grandes superficies especializadas no alimentarias: an\u00e1lisis de la evoluci\u00f3n del fen\u00f3meno con especial aplicaci\u00f3n a la c.a. de Madrid<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Medianas y grandes superficies especializadas no alimentarias: an\u00e1lisis de la evoluci\u00f3n del fen\u00f3meno con especial aplicaci\u00f3n a la c.a. de Madrid <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Puelles Gallo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/02\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: javier Casares  ripoll <\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>ignacio Cruz roche (vocal)<\/li>\n<li>alfonso Rebollo arevalo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Puelles Gallo La presente tesis doctoral analiza el fen\u00f3meno producido en el campo de la distribuci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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