{"id":28899,"date":"2018-03-09T09:21:47","date_gmt":"2018-03-09T09:21:47","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-humanizacion-de-la-personalidad-empresarial-estudio-de-la-axiologa%c2%ada-corporativa-transmitida-por-los-mensajes-publicitarios\/"},"modified":"2018-03-09T09:21:47","modified_gmt":"2018-03-09T09:21:47","slug":"la-humanizacion-de-la-personalidad-empresarial-estudio-de-la-axiologa%c2%ada-corporativa-transmitida-por-los-mensajes-publicitarios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sevilla\/la-humanizacion-de-la-personalidad-empresarial-estudio-de-la-axiologa%c2%ada-corporativa-transmitida-por-los-mensajes-publicitarios\/","title":{"rendered":"La humanizaci\u00f3n de la personalidad empresarial. estudio de la axiolog\u00eda corporativa transmitida por los mensajes publicitarios."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pedro A. Hellin Ortu\u00f1o <\/strong><\/h2>\n<p>A mediados del s.Xx, se empieza a hablar de la denominada sociedad de consumo, carcaterizada por la obligatoriedad  de consumir todo cuanto es producido, aunque los productos nos respondan ni a necesidades objetivas ni a necesidades realmente sentidas por la poblaci\u00f3n. La transici\u00f3n sociocultural que impone esta evoluci\u00f3n econ\u00f3mica y social del sistema productivo requiere subsidiariamente transformar las t\u00e9cnicas del lenguaje publicitario, que tiende, a partir de ese momento, hacia un alto grado de especializaci\u00f3n codificadora, as\u00ed como a unas experiencias de documentaci\u00f3n e investigaci\u00f3n desconocidas hasta entonces. El objetivo del trabajo es trazar un mapa de valores sociales mediante el an\u00e1lisis publicitario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La humanizaci\u00f3n de la personalidad empresarial. estudio de la axiolog\u00eda corporativa transmitida por los mensajes publicitarios.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La humanizaci\u00f3n de la personalidad empresarial. estudio de la axiolog\u00eda corporativa transmitida por los mensajes publicitarios. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pedro A. Hellin Ortu\u00f1o <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/02\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Contreras Medina Fernando R.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Rodrigo alsina <\/li>\n<li> Agudo test\u00f3n Juan  Miguel (vocal)<\/li>\n<li>Rafael Gonzalez galiana (vocal)<\/li>\n<li>cesar San nicolas romera (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pedro A. Hellin Ortu\u00f1o A mediados del s.Xx, se empieza a hablar de la denominada sociedad de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10715],"tags":[82035,82037,82034,50389,82033,82036],"class_list":["post-28899","post","type-post","status-publish","format-standard","hentry","category-sevilla","tag-agudo-teston-juan-miguel","tag-cesar-san-nicolas-romera","tag-contreras-medina-fernando-r","tag-miguel-rodrigo-alsina","tag-pedro-a-hellin-ortuno","tag-rafael-gonzalez-galiana"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=28899"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28899\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=28899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=28899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=28899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}