{"id":29173,"date":"2004-12-03T00:00:00","date_gmt":"2004-12-03T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-y-orientacion-al-mercado-de-la-actividad-tura%c2%adstica-analisis-y-evaluacion-de-los-sistemas-de-gestion-de-las-empresas-de-transporte-aereo\/"},"modified":"2004-12-03T00:00:00","modified_gmt":"2004-12-03T00:00:00","slug":"marketing-y-orientacion-al-mercado-de-la-actividad-tura%c2%adstica-analisis-y-evaluacion-de-los-sistemas-de-gestion-de-las-empresas-de-transporte-aereo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/castilla-la-mancha\/marketing-y-orientacion-al-mercado-de-la-actividad-tura%c2%adstica-analisis-y-evaluacion-de-los-sistemas-de-gestion-de-las-empresas-de-transporte-aereo\/","title":{"rendered":"Marketing y orientaci\u00f3n al mercado de la actividad tur\u00edstica: an\u00e1lisis y evaluaci\u00f3n de los sistemas de gesti\u00f3n de las empresas de transporte a\u00e9reo"},"content":{"rendered":"<h2>Tesis doctoral de <strong> David Mart\u00edn-consuegra Navarro <\/strong><\/h2>\n<p>Este trabajo integra desarrolla una investigaci\u00f3n para conocer la orientaci\u00f3n integral de las compa\u00f1\u00edas de transporte a\u00e9reo de pasajeros y la perspectiva de la demanda respecto a la orientaci\u00f3n al mercado de estas empresas.  en una primera secci\u00f3n se recogen los fundamentos te\u00f3ricos que sustentan el trabajo emp\u00edrico desarrollo en la segunda parte, donde se describe la situaci\u00f3n del sector de transporte a\u00e9reo de pasajeros y su configuraci\u00f3n actual, un an\u00e1lisis de la evoluci\u00f3n que ha seguido la orientaci\u00f3n al mercado y los modelos propuestos sobre esta cuesti\u00f3n.  la segunda parte desarrolla la aplicaci\u00f3n emp\u00edrica, que consta de dos secciones diferenciadas, la oferta y la demanda, estructurada en dos partes: metodolog\u00eda de la investigaci\u00f3n, con la presentaci\u00f3n de los objetivos espec\u00edficos y definici\u00f3n de las hip\u00f3tesis, as\u00ed como todas las fases del trabajo de campo y resultados obtenidos del an\u00e1lisis estad\u00edstico de los datos.  la \u00fatlima parte muestra que las aportaciones del trabajo realizado han sido la realizaci\u00f3n de una investigaci\u00f3n aplicada al sector del transporte a\u00e9reo desde dos perspectivas, el dise\u00f1o y validaci\u00f3n de la escala de conducci\u00f3n del mercado, el desarrollo y validaci\u00f3n de una escala para medir la orientaci\u00f3n al mercado desde la perspectiva de la demanda y la comprobaci\u00f3n de que el concepto te\u00f3rico de orientaci\u00f3n integral no est\u00e1 adaptado en las compa\u00f1\u00edas a\u00e9reas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing y orientaci\u00f3n al mercado de la actividad tur\u00edstica: an\u00e1lisis y evaluaci\u00f3n de los sistemas de gesti\u00f3n de las empresas de transporte a\u00e9reo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing y orientaci\u00f3n al mercado de la actividad tur\u00edstica: an\u00e1lisis y evaluaci\u00f3n de los sistemas de gesti\u00f3n de las empresas de transporte a\u00e9reo <\/li>\n<li><strong>Autor:<\/strong>\u00a0 David Mart\u00edn-consuegra Navarro <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Castilla-la mancha<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/03\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Agueda Esteban Talaya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rodolfo Vazquez casielles <\/li>\n<li>Jes\u00fas Guti\u00e9rrez cill\u00e1n (vocal)<\/li>\n<li> Vareal gonz\u00e1lez Jos\u00e9 Antonio (vocal)<\/li>\n<li>teodoro Luque Martinez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de David Mart\u00edn-consuegra Navarro Este trabajo integra desarrolla una investigaci\u00f3n para conocer la orientaci\u00f3n integral de las compa\u00f1\u00edas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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