{"id":30034,"date":"2004-07-05T00:00:00","date_gmt":"2004-07-05T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-logistica-de-comercio-electronico-minorista-b2c-en-espana-situacion-evolucion-y-desarrollo\/"},"modified":"2004-07-05T00:00:00","modified_gmt":"2004-07-05T00:00:00","slug":"la-logistica-de-comercio-electronico-minorista-b2c-en-espana-situacion-evolucion-y-desarrollo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/carlos-iii-de-madrid\/la-logistica-de-comercio-electronico-minorista-b2c-en-espana-situacion-evolucion-y-desarrollo\/","title":{"rendered":"La logistica de comercio electronico minorista b2c en espa\u00f1a. situaci\u00f3n, evoluci\u00f3n y desarrollo"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Teresa Sanchez Chaparro <\/strong><\/h2>\n<p>El comercio electr\u00f3nico minorista (b2c) origina un conjunto de retos log\u00edsticos espec\u00edficos que las tiendas virtuales deben satisfacer si quieren tener \u00e9xito. Algunos de estos retos son: la resoluci\u00f3n de los problemas causaddos por la entrega domiciliaria, la necesidad de gestionar pedidos de pocas unidades y compuestos por varias referencias distintas o la especial necesidad de integraci\u00f3n de la cadena de suministro en este \u00e1mbito. A pesar de su importancia, la log\u00edstica del comercio electr\u00f3nico b2c es un aspecto a menudo descuidado y, hasta el momento, no ha sido estudiado suficientemente en todas sus dimensiones.  a partir de la realizaci\u00f3n de entrevistas a tiendas virtuales y operadores log\u00edsticos, en esta tesis doctoral se ha estudiado la situaci\u00f3n y evoluci\u00f3n de la log\u00edstica del comercio electr\u00f3nico minorista en espa\u00f1a en el per\u00edodo 2001-2003. Posteriormente, el estudio desde diferentes perspectivas del proceso log\u00edstico de una tienda virtual ha permitido el desarrollo de herramientas espec\u00edficas de mejora log\u00edstica. Como parte del trabajo de campo se ha realizado una bater\u00eda de 2004 compras de libros por internet (dise\u00f1ada aplicando la t\u00e9cnica de dise\u00f1o de experimentos) y se ha puesto en marcho un proyecto de colaboraci\u00f3n con una de las principales librer\u00edas virtuales espa\u00f1olas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La logistica de comercio electronico minorista b2c en espa\u00f1a. situaci\u00f3n, evoluci\u00f3n y desarrollo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La logistica de comercio electronico minorista b2c en espa\u00f1a. situaci\u00f3n, evoluci\u00f3n y desarrollo <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Teresa Sanchez Chaparro <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Carlos III de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/05\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alfonso Duran Heras<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: bernardo Prida romero <\/li>\n<li>Francisco cruz Lario esteban (vocal)<\/li>\n<li>Javier Carrasco arias (vocal)<\/li>\n<li>Luis Onieva gimenez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Teresa Sanchez Chaparro El comercio electr\u00f3nico minorista (b2c) origina un conjunto de retos log\u00edsticos espec\u00edficos que las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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