{"id":30573,"date":"2004-07-06T00:00:00","date_gmt":"2004-07-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aplicaciones-de-la-ingenieria-kansei-al-analisis-de-productos-inmobiliarios\/"},"modified":"2004-07-06T00:00:00","modified_gmt":"2004-07-06T00:00:00","slug":"aplicaciones-de-la-ingenieria-kansei-al-analisis-de-productos-inmobiliarios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/politecnica-de-valencia\/aplicaciones-de-la-ingenieria-kansei-al-analisis-de-productos-inmobiliarios\/","title":{"rendered":"Aplicaciones de la ingenier\u00eda kansei al an\u00e1lisis de productos inmobiliarios"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Del Carmen Llinares Mill\u00e1n <\/strong><\/h2>\n<p>En la presente tesis se propone un m\u00e9todo para el an\u00e1lisis y evaluaci\u00f3n de productos inmobiliarios desde un enfoque orientado al usuario. La metodolog\u00eda de trabajo est\u00e1 basada en la sem\u00e1ntica diferencial y la ingenier\u00eda kansei. se ha puesto a punto una metodolog\u00eda para el an\u00e1lisis de las percepciones de las ofertas inmobiliarias y su valoraci\u00f3n desde un enfoque kansei, es decir, a partir de la identificaic\u00f3n de los atributos percibidos por el cliente seg\u00fan su propia estructura conceptual, el establecimiento de la contribuci\u00f3n de cada atributo a la utilidad percibida y la predicci\u00f3n de la percepci\u00f3n de los atributos a partir de caracter\u00edsticas objetivas de la oferta.  para ello, se han realizado dos estudios de campo, uno centrado en las percepciones de los barrios que componen el casco urbano de la ciudad de Valencia, el otro centrado en la percepciones de la oferta de viviendas de nuevas construcci\u00f3n de la ciudad.  como resultado del trabajo se propone una metodolog\u00eda para definir tanto el producto (caracter\u00edsticas y prestaciones de la vivienda), como la promoci\u00f3n publicitaria que debe acomparle. Este aspecto es especialmente importante desde el punto de vista de la promoci\u00f3n a trav\u00e9s de internet, mercado emergente de enorme potencial, donde la adecuaci\u00f3n entre las expectativas de los clientes y el tipo de informaci\u00f3n e incluso la est\u00e9tica de la oferta resulta fundamental.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aplicaciones de la ingenier\u00eda kansei al an\u00e1lisis de productos inmobiliarios<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aplicaciones de la ingenier\u00eda kansei al an\u00e1lisis de productos inmobiliarios <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Del Carmen Llinares Mill\u00e1n <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/06\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel P\u00e9rez Montiel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: lorenzo Ros macdonnell <\/li>\n<li>rosa Porcar seder (vocal)<\/li>\n<li>\u00e1ngel Ort\u00edz bas (vocal)<\/li>\n<li>Fernando Gaja d\u00edaz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Del Carmen Llinares Mill\u00e1n En la presente tesis se propone un m\u00e9todo para el an\u00e1lisis y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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