{"id":31354,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-proceso-creativo-de-la-redaccion-de-textos-en-la-comunicacion-publicitaria\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"el-proceso-creativo-de-la-redaccion-de-textos-en-la-comunicacion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-proceso-creativo-de-la-redaccion-de-textos-en-la-comunicacion-publicitaria\/","title":{"rendered":"El proceso creativo de la redaccion de textos en la comunicacion publicitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda no Ramiro Castellblanque <\/strong><\/h2>\n<p>Este trabajo tiene por objeto analizar el proceso creativo de la redaccion de textos publicitarios y su \u00abespecificidad\u00bb. Averiguar en que medida el proceso creativo determina la \u00abcalidad\u00bb de la redaccion publicitaria, asi como observar si hay una estructura del texto publicitario con \u00abpersonalidad propia\u00bb.  parte i. Analisis de la figura del redactor en el proceso de creacion de textos publicitarios. Nocion y perfil del redactor publicitario (vendedor, persuasor, comunicador, creativo, pensador, escritor), asi como sus fuentes de informacion.  parte ii. Analisis del texto publicitario y su proceso creativo. La nocion de anuncio, el valor del briefing creativo como punto de partida en la redaccion de textos y la estrategia creativa. El poder de la idea y de la palabra. Imagen versus texto.  parte iii. Valores de comunicacion del titular y del cuerpo de texto. Tipolog\u00edas, tecnicas de creacion, metodos evaluacion.  parte iv. Filosofias creativas, escuelas y canales de redaccion publicitaria (visuales, auditivos y audiovisuales).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El proceso creativo de la redaccion de textos en la comunicacion publicitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El proceso creativo de la redaccion de textos en la comunicacion publicitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda no Ramiro Castellblanque <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mario Herreros Arconada <\/li>\n<li>Frederic Munn\u00e9 Matamala (vocal)<\/li>\n<li>Miquel Moragas Spa (vocal)<\/li>\n<li>Juan Rey Fuentes (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda no Ramiro Castellblanque Este trabajo tiene por objeto analizar el proceso creativo de la redaccion de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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