{"id":31396,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/programa-informatico-para-estudiantes-universitarios-de-publicidad-estructuracion-de-guiones-televisivos\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"programa-informatico-para-estudiantes-universitarios-de-publicidad-estructuracion-de-guiones-televisivos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencia-politica\/programa-informatico-para-estudiantes-universitarios-de-publicidad-estructuracion-de-guiones-televisivos\/","title":{"rendered":"Programa informatico para estudiantes universitarios de publicidad (estructuracion de guiones televisivos)."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Tavares De Carvalho Lima Filho Dirceu <\/strong><\/h2>\n<p>El objetivo de esta tesis es crear un programa informatico en el soporte multimedia, para estudiantes universitarios de publicidad destinado a ampliar su capacidad de manejar con habilidad las estrategias de estructuracion del guion de la publicidad televisiva.Nuestra hipotesis es que el aprendizaje de como estructurar guiones tecnicamente correctos y con originalidad formal, es posible a traves del metodo de parafrasis de publicidades patrones.La principal metafora del programa es la esfinge sumeriana, que simboliza el dilema que esta presente en los juegos del tipo \u00abo me descrifras o te devoro\u00bb. La esfinge esta compuesta por el aguila, simbolo del estado racional, el leon, simbolo del estado emocional y del buey, simbolo del estado sensitivo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Programa informatico para estudiantes universitarios de publicidad (estructuracion de guiones televisivos).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Programa informatico para estudiantes universitarios de publicidad (estructuracion de guiones televisivos). <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Tavares De Carvalho Lima Filho Dirceu <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rosa Franquet Calvet<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Emili Prado Pico <\/li>\n<li>Pablo Del Rio Pereda (vocal)<\/li>\n<li>Juan Benavidis Delgado (vocal)<\/li>\n<li>Joan Manuel Tresserras Gaju (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Tavares De Carvalho Lima Filho Dirceu El objetivo de esta tesis es crear un programa informatico en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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