{"id":32626,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/competencia-leal-e-informacion-veraz-en-un-mercado-eficiente-una-aproximacion-a-la-publicidad-comercial\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"competencia-leal-e-informacion-veraz-en-un-mercado-eficiente-una-aproximacion-a-la-publicidad-comercial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/competencia-leal-e-informacion-veraz-en-un-mercado-eficiente-una-aproximacion-a-la-publicidad-comercial\/","title":{"rendered":"Competencia leal e informacion veraz en un mercado eficiente. (una aproximacion a la publicidad comercial)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Descalzo Gonzalez <\/strong><\/h2>\n<p>Este trabajo pretende centrarse en un aspecto particular de la publicidad que gobierna el regimen juridico de la publicidad en nuestro ordenamiento: la veracidad.  al principio agrupa bajo la figura de la publicidad, aquellas otras situaciones que haciendo referencia a las notas de la voz publicidad no coinciden en su denominacion.  defiende que la funcionalidad de la prohibicion, una prohibicion generica de enga\u00f1o \u00abno escrita\u00bb, se inserta en la mecanica interna del sistema de economia de mercado sancionado por la constitucion, de forma que la economia interna sirve al propio modelo y no solo a los consumidores. Plantea que el conjunto normativo que con diversas palabras trata de garantizar la veracidad de los datos y hechos que circulan en los mercados esta dirigido a la salvaguardia del interes general de la comunidad expresado en un determinado orden o proceso economico.  finalmente analiza como esta comunicacion o informacion especializada que se despliega, incide sobre los sujetos y enlaza con la norma fundamental, abordando tambien el tema desde la cobertura que abre la actuacion sancinadora de la administracion publica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Competencia leal e informacion veraz en un mercado eficiente. (una aproximacion a la publicidad comercial).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Competencia leal e informacion veraz en un mercado eficiente. (una aproximacion a la publicidad comercial). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Descalzo Gonzalez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Carlos III de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Lorenzo Martin Retortillo Baquer<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luciano Parejo Alfoso <\/li>\n<li>Manuel Rebollo Puig (vocal)<\/li>\n<li>Enrique Gomez-reino Carnota (vocal)<\/li>\n<li>Carmen Chinchilla Mar\u00edn (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Descalzo Gonzalez Este trabajo pretende centrarse en un aspecto particular de la publicidad que gobierna el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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