{"id":32797,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/mesura-de-la-qualitat-en-el-sector-serveis\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"mesura-de-la-qualitat-en-el-sector-serveis","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/mesura-de-la-qualitat-en-el-sector-serveis\/","title":{"rendered":"Mesura de la qualitat en el sector serveis."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carme Saurina Canals <\/strong><\/h2>\n<p>Argumentando la necesidad y la conveniencia de obtener una medicion fiable como requisito previo para lograr una ventaja competitiva sostenible tanto en el mercado nacional como en el mercado internacional actual, la tesis consiste en la adaptacion y contrastacion de un modelo de medida de la calidad en el sector servicios, el modelo servqual, y su aplicacion empirica para la evaluacion de la calidad en el sector de las entidades financieras de las comarcas de girona. La adaptacion a la lengua catalana del instrumento servqual se ha realizado segun la teoria de skopos, propuesta por hans y. Vermeer y desarrollada metodologicamente por nord. Previa realizacion de muestreo geografico poblacional, el estudio empirico se obtuvo por entrevista personal. A lo largo del trabajo se procede al estudio de la fiabilidad y validez del instrumento, a la investigacion de la estabilidad de las dimensiones propuestas en el mismo, al analisis de la relacion entre percepciones y expectativas como criterio evaluador de la calidad percibida y al estudio del impacto de las caracteristicas socioeconomicas del cliente en la evaluacion de calidad.  el poder predictivo de la calidad percibida sobre el comportamiento futuro del cliente se analiza a traves del modelado con ecuaciones estructurales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Mesura de la qualitat en el sector serveis.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Mesura de la qualitat en el sector serveis. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carme Saurina Canals <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Girona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carlos Murillo Fort<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pilar Mart\u00edn Guzm\u00e1n <\/li>\n<li>Ezequiel Baro Tomas (vocal)<\/li>\n<li>Eduard Bonet Guino (vocal)<\/li>\n<li>Marc S\u00e1ez Zafra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carme Saurina Canals Argumentando la necesidad y la conveniencia de obtener una medicion fiable como requisito previo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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