{"id":34386,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-en-la-empresa-editorial\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"la-comunicacion-en-la-empresa-editorial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-comunicacion-en-la-empresa-editorial\/","title":{"rendered":"La comunicacion en la empresa editorial."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Paloma Hoyuela Sanchez <\/strong><\/h2>\n<p>Considerando el producto editorial como veh\u00edculo cultural de primer\u00edsima magnitud y ante el cambio, en ocasiones a marchas forzadas, que est\u00e1 experimentando el sector, en el presente estudio se pretende, de alg\u00fan modo, recoger de manera seleccionada todo aquello que puede ser \u00fatil para el estudio del libro y otras publicaciones en su dimensi\u00f3n de bienes industriales y otras publicaciones.  en este sentido, hemos considerado oportuno profundizar en la empresa editorial como generadora de productos que ha de comercializar a trav\u00e9s de un proceso de comunicaci\u00f3n con su mercado, con el fin de informar de modo persuasivo, sobre los productos que ofrece.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicacion en la empresa editorial.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicacion en la empresa editorial. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Paloma Hoyuela Sanchez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Prieto Martin <\/li>\n<li>Carlos Mallo Rodriguez (vocal)<\/li>\n<li>Vicente Gonzalez Catala (vocal)<\/li>\n<li>Juan Salcedo Martinez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Paloma Hoyuela Sanchez Considerando el producto editorial como veh\u00edculo cultural de primer\u00edsima magnitud y ante el cambio, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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