{"id":34623,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comunicacion-empresarial-de-crisis-dos-casos-de-ruptura-radical-del-mercado\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"comunicacion-empresarial-de-crisis-dos-casos-de-ruptura-radical-del-mercado","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comunicacion-empresarial-de-crisis-dos-casos-de-ruptura-radical-del-mercado\/","title":{"rendered":"Comunicacion empresarial de crisis. dos casos de ruptura radical del mercado."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Rodriguez Garcia Jos\u00e9 Luis <\/strong><\/h2>\n<p>La tesis doctoral \u00abcomunicacion empresarial de crisis.  dos casos de ruptura radical del mercado\u00bb, se estructura en dos partes. La primera estudia al hombre y a la empresa -entendida como colectividad de personas- en su capacidad y en su necesidad de comunicarse. El doctorando propone un modelo de \u00abmix\u00bb de comunicaci\u00f3n-marketing global, como respuesta a las necesidades de las empresas ante el reto de la globalizaci\u00f3n de la econom\u00eda y de los mercados. Se estudia posteriormente la utilidad esencial de la comunicaci\u00f3n cuando las empresas son sacudidas por crisis, present\u00e1ndose un modelo que integra la estrategia de comunicaci\u00f3n de crisis en la estrategia de comunicaci\u00f3n corporativa, y a \u00e9sta en la estrategia de la propia empresa.  la segunda parte presenta dos casos reales de comunicaci\u00f3n de crisis, dos situaciones distintas &#8211; una fusi\u00f3n de empresas y una \u00abopa hostil\u00bb sobre socios y empleados -, pero que tienen en com\u00fan el objetivo de producir una ruptura o alteraci\u00f3n en los mercados en los que se opera. Adem\u00e1s, ambas experiencias demuestran la utilidad de la comunicaci\u00f3n, que se muestra relevante y eficaz en la consecuci\u00f3n de los objetivos de la estrategia corporativa y en la resoluci\u00f3n de la crisis.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comunicacion empresarial de crisis. dos casos de ruptura radical del mercado.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comunicacion empresarial de crisis. dos casos de ruptura radical del mercado. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Rodriguez Garcia Jos\u00e9 Luis <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jes\u00fas Timoteo \u00e1lvarez Fernandez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez Del Moral Alfonso Javier <\/li>\n<li>Alejandro Pizarroso Quintero (vocal)<\/li>\n<li>Jos\u00e9 Lopez Garcia (vocal)<\/li>\n<li>Enrique Corona Romero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rodriguez Garcia Jos\u00e9 Luis La tesis doctoral \u00abcomunicacion empresarial de crisis. dos casos de ruptura radical del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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