{"id":34750,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-futuro-de-las-agencias-de-publicidad-en-el-marco-de-la-comunidad-valenciana-una-investigacion-aplicada\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"el-futuro-de-las-agencias-de-publicidad-en-el-marco-de-la-comunidad-valenciana-una-investigacion-aplicada","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-futuro-de-las-agencias-de-publicidad-en-el-marco-de-la-comunidad-valenciana-una-investigacion-aplicada\/","title":{"rendered":"El futuro de las agencias de publicidad en el marco de la comunidad Valenciana. una investigacion aplicada."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Visiedo Claverol Rosa M. <\/strong><\/h2>\n<p>La primera parte de la tesis est\u00e1 constituida por una investigaci\u00f3n documental que nos permite trazar un esquema marco de la situaci\u00f3n actual de las agencias de publicidad en espa\u00f1a, tras la crisis sufrida durante el periodo 1900-94 y los nuevos problemas aparecidos en el bienio 95-96.  la segunda parte, mediante la aplicaci\u00f3n de t\u00e9cnicas de an\u00e1lisis del discurso, a partir de un corpus integrado por entrevistas realizadas a representantes de los distintos operadores de la oferta publicitaria -agencias y medios-, concluye con una descripci\u00f3n del panorama de la situaci\u00f3n presente y los retos de futuro de las agencias de publicidad en la comunidad Valenciana.  las conclusiones y las posibles l\u00edneas de intervenci\u00f3n para mejorar la competitividad de las agencias locales constituyen la tercera parte del trabajo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El futuro de las agencias de publicidad en el marco de la comunidad Valenciana. una investigacion aplicada.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El futuro de las agencias de publicidad en el marco de la comunidad Valenciana. una investigacion aplicada. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Visiedo Claverol Rosa M. <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan Benavides Delgado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez Del Moral Alfonso Javier <\/li>\n<li>Antonio Laguna Platero (vocal)<\/li>\n<li>Carlos Guerrero Ser\u00f3n (vocal)<\/li>\n<li> Pajuelo De Arcos Carlos (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Visiedo Claverol Rosa M. La primera parte de la tesis est\u00e1 constituida por una investigaci\u00f3n documental que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,1302,4827],"tags":[58693,55556,5054,5803,93151,93451],"class_list":["post-34750","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-organizacion-y-gestion-de-empresas","category-publicidad","tag-antonio-laguna-platero","tag-carlos-guerrero-seron","tag-fernandez-del-moral-alfonso-javier","tag-juan-benavides-delgado","tag-pajuelo-de-arcos-carlos","tag-visiedo-claverol-rosa-m"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/34750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=34750"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/34750\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=34750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=34750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=34750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}