{"id":34802,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-calidad-del-servicio-en-las-instituciones-financieras-malaguenas-estudio-empirico\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"la-calidad-del-servicio-en-las-instituciones-financieras-malaguenas-estudio-empirico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-calidad-del-servicio-en-las-instituciones-financieras-malaguenas-estudio-empirico\/","title":{"rendered":"La calidad del servicio en las instituciones financieras malague\u00f1as. estudio empirico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Josefa Garcia Mestanza <\/strong><\/h2>\n<p>En un mercado tan din\u00e1mico y competitivo como el financiero, la calidad es uno de los aspectos de la estrategia a largo plazo que facilita ventajas competitivas, motivaci\u00f3n del personal y lealtades de los clientes. Para contrastar esta hip\u00f3tesis se circunscribe la investigaci\u00f3n al mercado malague\u00f1o. Para contrastar tal hip\u00f3tesis se circunscribe la investigaci\u00f3n al mercado malague\u00f1o.  a partir de esta hip\u00f3tesis, y siguiendo el enfoque de administraci\u00f3n estrat\u00e9gica, la investigaci\u00f3n se ha realizado de acuerdo al siguiente esquema:  a) evaluaci\u00f3n cr\u00edtica de la bibliograf\u00eda disponible, referente al tema objeto de la investigaci\u00f3n.  b) estudio emp\u00edrico en la investigaci\u00f3n de mercados.  c) obtenci\u00f3n de conclusiones coherentes.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La calidad del servicio en las instituciones financieras malague\u00f1as. estudio empirico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La calidad del servicio en las instituciones financieras malague\u00f1as. estudio empirico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Josefa Garcia Mestanza <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Ru\u00edz Molina<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Manuel Ortigueira Bouzada <\/li>\n<li>Manuel Carrasco Carrasco (vocal)<\/li>\n<li>Aquilino Alfredo Aguirre S\u00e1daba (vocal)<\/li>\n<li>Pedro Raya Mellado (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Josefa Garcia Mestanza En un mercado tan din\u00e1mico y competitivo como el financiero, la calidad es uno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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