{"id":35189,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-eficiencia-organizativa-de-la-franquicia-en-la-comercializacion-de-automoviles\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"la-eficiencia-organizativa-de-la-franquicia-en-la-comercializacion-de-automoviles","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-eficiencia-organizativa-de-la-franquicia-en-la-comercializacion-de-automoviles\/","title":{"rendered":"La eficiencia organizativa de la franquicia en la comercializacion de automoviles."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Luis Vazquez Suarez <\/strong><\/h2>\n<p>Esta investigaci\u00f3n estudia la racionalidad econ\u00f3mica de la franquicia en la comercializaci\u00f3n de autom\u00f3viles y los conflictos de intereses que aquejan a este dise\u00f1o organizativo, centr\u00e1ndose fundamentalmente en los mecanismos empleados para favorecer el cumplimiento de los contratos. La franquicia es el dise\u00f1o dominante en la comercializaci\u00f3n de autom\u00f3viles debido a la necesidad de descentralizar las decisiones de precios y el control de los servicios posventa. Adem\u00e1s, este dise\u00f1o organizativo favorece la autoselecci\u00f3n de los gerentes m\u00e1s cualificados. Sin embargo, la franquicia puede generar varios conflictos de intereses relacionados con el volumen de ventas, el nivel de servicios prestado y el r\u00edesgo de expropiaci\u00f3n de las cuasi-rentas generadas por las inversiones espec\u00edficas que realizan las partes. Los contratos de concesi\u00f3n tratan de atenuar estos conflictos potenciales de intereses limitando los derechos de decisi\u00f3n asignados a los concesionarios. Debido a la existencia de rentas o cuasi-rentas, en la literatura econ\u00f3mica de la franquicia se ha resaltado el papel del riesgo de cancelaci\u00f3n contractual como principal mecanismo de compensaci\u00f3n. Sin embargo, en este sector se observa que el mecanismo de compensaci\u00f3n fundamentalmente empleado es un sofisticado sistema de descuentos en los precios de los autom\u00f3viles en funci\u00f3n del grado de cumplimiento de las obligaciones contractuales. La aplicaci\u00f3n justa de los mecanismos de compensaci\u00f3n por los fabricantes est\u00e1 garantizada por el temor a perder su reputaci\u00f3n y la eficiencia de la franquicia en relaci\u00f3n con otras f\u00f3rmulas organizativas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La eficiencia organizativa de la franquicia en la comercializacion de automoviles.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La eficiencia organizativa de la franquicia en la comercializacion de automoviles. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Luis Vazquez Suarez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Benito Arru\u00f1ada S\u00e1nchez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Zulima Fernandez Casariego (vocal)<\/li>\n<li>Emilio Huerta Arribas (vocal)<\/li>\n<li>Joaquin Lorences Rodriguez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Luis Vazquez Suarez Esta investigaci\u00f3n estudia la racionalidad econ\u00f3mica de la franquicia en la comercializaci\u00f3n de autom\u00f3viles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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