{"id":35588,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/planificacion-de-marketing-en-el-sector-de-las-artes\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"planificacion-de-marketing-en-el-sector-de-las-artes","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/planificacion-de-marketing-en-el-sector-de-las-artes\/","title":{"rendered":"Planificacion de marketing en el sector de las artes."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Manuel Cuadrado  Garc\u00eda <\/strong><\/h2>\n<p>La presente tesis consiste en el estudio de la planificaci\u00f3n de marketing en el sector de las artes.  para ello, se revisan las diferentes y plurales aportaciones de la literatura al respecto estructur\u00e1ndolas en un marco conceptual que parte del an\u00e1lisis de las entidades culturales, continua con el estudio del concepto y la gesti\u00f3n de marketing en las artes y termina analizando los elementos m\u00e1s relevantes del proceso de planificaci\u00f3n en este sector. A continuaci\u00f3n, se desarrolla un estudio con el objetivo de conocer la situaci\u00f3n actual de la gestion de marketing en las entidades esc\u00e9nicas para lo que se desarrollan dos investigaciones emp\u00edricas: una dirigida a los responsables de gesti\u00f3n de tales entidades y otra dirigida a los espectadores de las actividades que \u00e9stas ofertan.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Planificacion de marketing en el sector de las artes.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Planificacion de marketing en el sector de las artes. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Manuel Cuadrado  Garc\u00eda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alejandro Molla Descals<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Martina Menguzzato Boulard <\/li>\n<li>Ildefonso Grande Esteban (vocal)<\/li>\n<li>Lu\u00eds De Borja Sol\u00e9 (vocal)<\/li>\n<li>Carmen Alborch Bataller (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Manuel Cuadrado Garc\u00eda La presente tesis consiste en el estudio de la planificaci\u00f3n de marketing en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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