{"id":35683,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comportamiento-del-consumidor-de-productos-citricolas\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"comportamiento-del-consumidor-de-productos-citricolas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/comportamiento-del-consumidor-de-productos-citricolas\/","title":{"rendered":"Comportamiento del consumidor de productos citricolas."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Martinez Jos\u00e9 Jose A. <\/strong><\/h2>\n<p>El principal objetivo ha sido obtener informaci\u00f3n que permita mejorar la comprensi\u00f3n del comportamiento del consumidor de productos citricolas (naranjas y mandarinas). Adoptando un abordaje interdisciplinar, cuya base se fundamenta en la psicolog\u00eda social, la psicolog\u00eda econ\u00f3mica y del consumidor, el marketing y el consumo de c\u00edtricos, se ha propuesto y desarrollado un marco te\u00f3rico que de modo similar a los modelos globales pretende ofrecer el contexto adecuado para el estudio del comportamiento de este consumidor. Un vez justificado, se han propuesto las hip\u00f3tesis de investigaci\u00f3n y el procedimiento metodol\u00f3gico de car\u00e1cter cuantitativo. Como m\u00e9todo de investigaci\u00f3n se ha empleado la entrevista aplicada a grupo, utilizando diferentes t\u00e9cnicas (preguntas abiertas, prueba de producto, brainstorming, personoficaci\u00f3n y asociaci\u00f3n sucesiva de palabras) y realizado un an\u00e1lisis cualitativo de contenido sobre la informaci\u00f3n obtenida. Los resultados muestran las principales motivaciones y frenos de compra y consumo, las situaciones favorables y adversas para el consumo, los atributos percibidos durante la compra y consumo, y las expectativas respecto a la evoluci\u00f3n del producto y la oferta de marketing.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comportamiento del consumidor de productos citricolas.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comportamiento del consumidor de productos citricolas. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Martinez Jos\u00e9 Jose A. <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ismael Quintanilla Pardo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Santiago D\u00edaz De Quijano Arana <\/li>\n<li>Benjam\u00edn Sierra D\u00edez (vocal)<\/li>\n<li>Javier Alonso Rivas (vocal)<\/li>\n<li> Mir Piqueras Juan  Bautista (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Martinez Jos\u00e9 Jose A. El principal objetivo ha sido obtener informaci\u00f3n que permita mejorar la comprensi\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,324,996,19150],"tags":[30184,11893,16482,95067,68554,10118],"class_list":["post-35683","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-psicologia","category-psicologia-social","category-tecnicas-de-marketing","tag-benjamin-sierra-diez","tag-ismael-quintanilla-pardo","tag-javier-alonso-rivas","tag-Martinez-jose-jose-a","tag-mir-piqueras-juan-bautista","tag-santiago-diaz-de-quijano-arana"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/35683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=35683"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/35683\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=35683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=35683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=35683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}