{"id":35702,"date":"1998-01-01T00:00:00","date_gmt":"1998-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-de-productos-hortofruticolas-en-fresco-de-la-comunidad-valenciana\/"},"modified":"1998-01-01T00:00:00","modified_gmt":"1998-01-01T00:00:00","slug":"marketing-de-productos-hortofruticolas-en-fresco-de-la-comunidad-valenciana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-de-productos-hortofruticolas-en-fresco-de-la-comunidad-valenciana\/","title":{"rendered":"Marketing de productos hortofruticolas en fresco de la comunidad Valenciana."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Mir Piqueras Juan  Bautista <\/strong><\/h2>\n<p>Nuestra hip\u00f3tesis de partida es que el sector hortofrut\u00edcola Valenciano en general y sus empresas en particular est\u00e1n poco orientadas al mercado, y como consecuencia, el nivel de conocimiento, utilizaci\u00f3n e implantaci\u00f3n del marketing y sus herramientas es muy bajo en el sector, lo que hace a las empresas hortofrut\u00edcolas Valencianas especialmente sensibles a la multitud de cambios que se producen en los diferentes mercados en que estas operan.  con el fin de constatar nuestra hip\u00f3tesis, siempre desde una orientaci\u00f3n al mercado, hemos realizado en los cinco cap\u00edtulos en que hemos estructurado la tesis, un diagn\u00f3stico del sector agrario Valenciano, cap\u00edtulo primero; para posteriormente conocer el proceso de comercializaci\u00f3n de las empresas hortofrut\u00edcolas Valencianas, cap\u00edtulo segundo; la planificaci\u00f3n estrat\u00e9gica y las variables de marketing mix en las empresas hortofrut\u00edcolas Valencianas, cap\u00edtulo tercero, as\u00ed como la imagen del sector hortofrut\u00edcola Valenciana; cap\u00edtulo cuarto, el cual adem\u00e1s compararemos con seis de sus principales pa\u00edses competidores; para finalizar en las conclusiones y pol\u00edticas de cambio necesarias para el desarrollo de una orientaci\u00f3n al mercado en el sector hortofrut\u00edcola Valenciano, cap\u00edtulo quinto.  a lo largo del trabajo, llegamos a conocer y analizar desde la oferta hortofrut\u00edcola Valenciana, hasta la imagen y percepci\u00f3n que los distribuidores europeos tiende los distribuidores de los diferentes pa\u00edses proveedores de frutas y hortalizas, incluidos entre ellos la comunidad Valenciana. Adem\u00e1s de realizar un amplio an\u00e1lisis de las estrategias de comercializaci\u00f3n de las empresas hortofrut\u00edcolas Valencianas, y proponer una serie de recomendaciones de mejora.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing de productos hortofruticolas en fresco de la comunidad Valenciana.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing de productos hortofruticolas en fresco de la comunidad Valenciana. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Mir Piqueras Juan  Bautista <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alejandro Molla Descals<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Salvador Miguel Peris <\/li>\n<li>Ismael Quintanilla Pardo (vocal)<\/li>\n<li>Jos\u00e9 Miguel Mugica Grijalba (vocal)<\/li>\n<li> Barcelo Vila Luis Vicente (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mir Piqueras Juan Bautista Nuestra hip\u00f3tesis de partida es que el sector hortofrut\u00edcola Valenciano en general y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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