{"id":38212,"date":"1998-05-06T00:00:00","date_gmt":"1998-05-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-reto-del-comercio-electronico-en-la-world-wide-web-evolucion-alcance-y-consecuencias-para-la-distribucion-comercial-un-estudio-para-el-sector-de-alimentacion-y-bebidas\/"},"modified":"1998-05-06T00:00:00","modified_gmt":"1998-05-06T00:00:00","slug":"el-reto-del-comercio-electronico-en-la-world-wide-web-evolucion-alcance-y-consecuencias-para-la-distribucion-comercial-un-estudio-para-el-sector-de-alimentacion-y-bebidas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-reto-del-comercio-electronico-en-la-world-wide-web-evolucion-alcance-y-consecuencias-para-la-distribucion-comercial-un-estudio-para-el-sector-de-alimentacion-y-bebidas\/","title":{"rendered":"El reto del comercio electronico en la world wide web. evolucion, alcance y consecuencias para la distribucion comercial. un estudio para el sector de alimentacion y bebidas."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Immaculada Rodr\u00edguez Ardura <\/strong><\/h2>\n<p>Esta investigaci\u00f3n se plantea como objetivos estudiar si la red internet, y en concreto uno de sus principales servicios, esto es, la world wide web, constituyen un entorno adecuado para la venta sin establecimiento y a distancia de productos de consumo como los alimentos y bebidas para el mercado espa\u00f1ol e identificar, de paso, cu\u00e1les son las principales barreras que pueden limitar e incluso impedir el desarrollo de la world wide web como entorno comercial, y qu\u00e9 factores son impulsores de su crecimiento. Asimismo se desea estudiar las implicaciones en la estrategia de marketing de la empresa, y especialmente en la del distribuidor comercial, de un eventual desarrollo de la red como canal de comunicaci\u00f3n y distribuci\u00f3n. Y ante la ausencia de modelos adecuados, se pretende contribuir a la reflexi\u00f3n sobre las pol\u00edticas de marketing espec\u00edficas en el mercado del ciberespacio.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El reto del comercio electronico en la world wide web. evolucion, alcance y consecuencias para la distribucion comercial. un estudio para el sector de alimentacion y bebidas.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El reto del comercio electronico en la world wide web. evolucion, alcance y consecuencias para la distribucion comercial. un estudio para el sector de alimentacion y bebidas. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Immaculada Rodr\u00edguez Ardura <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/06\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Tu\u00f1on Gustavo Martinez Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: fernando Casado Juan <\/li>\n<li>francesc Sol\u00e9 parellada (vocal)<\/li>\n<li>cristina Nogues olive (vocal)<\/li>\n<li>jordi Vilaseca requena (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Immaculada Rodr\u00edguez Ardura Esta investigaci\u00f3n se plantea como objetivos estudiar si la red internet, y en concreto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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