{"id":38391,"date":"1998-06-07T00:00:00","date_gmt":"1998-06-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-posicionamiento-de-los-hipermercados-en-la-comunidad-de-madrid-variables-explicativas-de-la-eleccion-de-establecimiento\/"},"modified":"1998-06-07T00:00:00","modified_gmt":"1998-06-07T00:00:00","slug":"el-posicionamiento-de-los-hipermercados-en-la-comunidad-de-madrid-variables-explicativas-de-la-eleccion-de-establecimiento","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-posicionamiento-de-los-hipermercados-en-la-comunidad-de-madrid-variables-explicativas-de-la-eleccion-de-establecimiento\/","title":{"rendered":"El posicionamiento de los hipermercados en la comunidad de Madrid: variables explicativas de la eleccion de establecimiento."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Ballesteros Garc\u00eda <\/strong><\/h2>\n<p>El principal objetivo de este trabajo es estudiar porqu\u00e9 un consumidor elige para hacer su compra un determinado hipermercado. No se trata tanto de analizar los motivos de patronazgo de la forma comercial hipermercado sino de estudiar el patronazgo \u00abinter-tipos\u00bb. Esto es: porqu\u00e9 un hipermercado y no otro. Para ello se realiz\u00f3 un estudio basado en una encuesta a 930 consumidores, de cuatro zonas urbanas tipologicas diferentes y que tenian la posibilidad de comprar en m\u00e1s de un hipermercado mediante la aplicaci\u00f3n del an\u00e1lisis factorial de correspondencias se concluye que la imagen del centro es una variable determinante de su elecci\u00f3n y que el mapa de posicionamiento es una herramienta valida para conocerla. Esta tesis ha sido galardonada ex aequo con el 1er premio de estudios de economia regional 1998 de la comunidad aut\u00f3noma de Madrid.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El posicionamiento de los hipermercados en la comunidad de Madrid: variables explicativas de la eleccion de establecimiento.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El posicionamiento de los hipermercados en la comunidad de Madrid: variables explicativas de la eleccion de establecimiento. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Ballesteros Garc\u00eda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia comillas<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/07\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carmelina Vela Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: javier Alonso rivas <\/li>\n<li>Miguel Mart\u00edn d\u00e1vila (vocal)<\/li>\n<li>Miguel Santesmases mestre (vocal)<\/li>\n<li>Antonio  m. Arroyo  rodriguez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Ballesteros Garc\u00eda El principal objetivo de este trabajo es estudiar porqu\u00e9 un consumidor elige para hacer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,18539,3132,5099,1302,18397],"tags":[32415,69311,48577,16482,7662,17675],"class_list":["post-38391","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-comportamiento-del-consumidor","category-economia-general","category-marketing","category-organizacion-y-gestion-de-empresas","category-pontificia-comillas","tag-antonio-m-arroyo-rodriguez","tag-carlos-ballesteros-garcia","tag-carmelina-vela-garcia","tag-javier-alonso-rivas","tag-miguel-martin-davila","tag-miguel-santesmases-mestre"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/38391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=38391"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/38391\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=38391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=38391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=38391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}