{"id":3841,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/analisis-sectorial-del-mercado-de-flor-y-planta-ornamental-en-el-area-de-madrid\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"analisis-sectorial-del-mercado-de-flor-y-planta-ornamental-en-el-area-de-madrid","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-sectorial-del-mercado-de-flor-y-planta-ornamental-en-el-area-de-madrid\/","title":{"rendered":"Analisis sectorial del mercado de flor y planta ornamental en el area de Madrid"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Albardiaz Segador M. Antonia <\/strong><\/h2>\n<p>Esta tesis trata del estudio del sector de flores y plantas ornamentales en un area principalmente consumidora, como es la comunidad autonoma de Madrid, centrado en el analisis del canal comercial y del consumo.- Ha seguido una adaptacion de la metodolog\u00eda de analisis de la estructura, conducta y funcionamiento de dicho sector, paradigma que recibe el nombre de metodo de analisis sectorial.- Para ello se ha procedido al estudio de los mayoristas de flor cortada y minoristas de flor y planta ornamental como escalones importantes dentro del canal comercial. Tras el estudio, de corte transversal, podemos concluir algunas estrategias.- En precio, una mayor discriminacion segun productos y tipos de consumo, coherencia entre el precio y la calidad, precios bajos que estimulen en epocas de bajo consumo y el autoconsumo.- En cuanto al producto, la diversificacion, la introduccion de nuevas flores y plantas es aceptada por los minoristas y consumidores. Respecto a la posicion, hay que conseguir una mayor proximidad a los lugares de afluencia de consumidores, un mercado mayorista que reuna oferta y demanda, para dar una mayor transparencia al mercado, facilitando tambien el acceso y acercamiento de la produccion de Madrid y centro. La mejora de la distribucion es esencial.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis sectorial del mercado de flor y planta ornamental en el area de Madrid<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis sectorial del mercado de flor y planta ornamental en el area de Madrid <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Albardiaz Segador M. Antonia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Julian Briz Escribano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Lamo De Espinosa Jaime <\/li>\n<li>Alfredo Cadenas (vocal)<\/li>\n<li>Pedro Caldentey Albert (vocal)<\/li>\n<li> Gonzalez Bernaldo De Quiros Adrian (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Albardiaz Segador M. Antonia Esta tesis trata del estudio del sector de flores y plantas ornamentales en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,963,16008,935],"tags":[16033,16036,16038,16034,16035,16037],"class_list":["post-3841","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-economia-sectorial","category-politecnica-de-madrid","category-sector-de-agricultura-silvicultura-ganaderia-y-pesca","tag-albardiaz-segador-m-antonia","tag-alfredo-cadenas","tag-gonzalez-bernaldo-de-quiros-adrian","tag-julian-briz-escribano","tag-lamo-de-espinosa-jaime","tag-pedro-caldentey-albert"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/3841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=3841"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/3841\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=3841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=3841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=3841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}