{"id":38504,"date":"2018-03-09T09:38:06","date_gmt":"2018-03-09T09:38:06","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/decisiones-y-estrategicas-de-abandono-de-productos\/"},"modified":"2018-03-09T09:38:06","modified_gmt":"2018-03-09T09:38:06","slug":"decisiones-y-estrategicas-de-abandono-de-productos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/decisiones-y-estrategicas-de-abandono-de-productos\/","title":{"rendered":"Decisiones y estrat\u00e9gicas de abandono de productos"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M. Bel\u00e9n Gutierrez Villar <\/strong><\/h2>\n<p>En esta tesis se contribuye al an\u00e1lisis de la configuraci\u00f3n \u00f3ptima de la cartera de productos mediante el estudio de las decisiones necesarias para ello, con especial \u00e9nfasis en las decisiones de abandono o eliminaci\u00f3n de productos.  dado que existen muy pocos estudios emp\u00edricos en este campo la investigaci\u00f3n realizada es de naturaleza exploratoria. Se concreta en:  * la revisi\u00f3n bibliogr\u00e1fica y el an\u00e1lisis cr\u00edtico de los estudios existentes en la literatura relativos al tema de la eliminaci\u00f3n de productos.  * la descripci\u00f3n del comportamiento seguido, en relaci\u00f3n con el tema de estudio por una muestra de empresas que fabrican en espa\u00f1a productos de consumo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Decisiones y estrat\u00e9gicas de abandono de productos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Decisiones y estrat\u00e9gicas de abandono de productos <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M. Bel\u00e9n Gutierrez Villar <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00f3rdoba<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 23\/07\/1998<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Cabanes Fuentes<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 javier Rodr\u00edguez alcaide <\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<li>Antonio Titos moreno (vocal)<\/li>\n<li>Francisco Serrano g\u00f3mez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M. Bel\u00e9n Gutierrez Villar En esta tesis se contribuye al an\u00e1lisis de la configuraci\u00f3n \u00f3ptima de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,973,1302,324,19150],"tags":[2158,11096,20888,2157,99949,10964],"class_list":["post-38504","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-cordoba","category-organizacion-y-gestion-de-empresas","category-psicologia","category-tecnicas-de-marketing","tag-antonio-titos-moreno","tag-enrique-martin-armario","tag-francisco-serrano-gomez","tag-jose-javier-rodriguez-alcaide","tag-m-belen-gutierrez-villar","tag-manuel-cabanes-fuentes"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/38504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=38504"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/38504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=38504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=38504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=38504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}