{"id":39469,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-farmaceutica-en-el-defensor-de-granada-1880-1936\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"publicidad-farmaceutica-en-el-defensor-de-granada-1880-1936","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-medicas\/publicidad-farmaceutica-en-el-defensor-de-granada-1880-1936\/","title":{"rendered":"Publicidad farmaceutica en el defensor de granada (1880-1936)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Manuela Gomariz Molina <\/strong><\/h2>\n<p>Motivados por el inter\u00e9s que despierta la historia del medicamento desarrollada a trav\u00e9s de su publicidad, decidimos estudiar en la presente tesis doctoral esta faceta. Para alcanzar nuestro objetivo se ha utilizado como fuente ilustrativa e informativa uno de los diarios granadinos m\u00e1s representativos del momento, el defensor de granada, el cual re\u00fane todos los requisitos necesarios para mostrarnos el papel que represent\u00f3 la publicidad farmac\u00e9utica a lo largo del periodo de tiempo comprendido entre 1880 y 1936, fecha del estudio. a\u00f1os que coinciden con un periodo clave en la historia de la farmacia: las f\u00f3rmulas magistrales van quedando algo relegadas frente a los nuevos medicamentos que inician su aparici\u00f3n: los espec\u00edficos y especialidades farmac\u00e9uticas; medicamentos \u00e9stos \u00faltimos que necesita de la publicidad para darse a conocer.  la prensa diaria ha tenido siempre un alto grado de aceptaci\u00f3n p\u00fablica y a\u00fan m\u00e1s en la \u00e9poca estudiada en que constitu\u00eda el medio de comunicaci\u00f3n por excelencia. En esta favorable situaci\u00f3n se desarroll\u00f3 a pasos agigantados la publicidad farmac\u00e9utica. Hay que resaltar que legalmente estaba prohibida dicha publicidad, no obstante fueron 935 los medicamentos que se anunciaron en estos a\u00f1os.  los cerca de 1000 anuncios se han analizado en su forma y fondo, puesto que ambas caracter\u00edsticas no son fruto del azar sino que el anuncio llega a tomar cuerpo a trav\u00e9s de ellas y ambas contribuyen casi por igual a garantizar la consumaci\u00f3n del acto publicitario: la compra.  pr\u00e1cticamente se han recopilado todos los datos que figuran en el anuncio, al margen de la denominaci\u00f3n o nombre del producto se ha analizado en profundidad el texto utilizado como reclamo publicitario, ilustraciones, indicaciones terap\u00e9uticas, formas farmac\u00e9uticas, composici\u00f3n, nacionalidad y lugar de distribuci\u00f3n.  se ha podido comprobar que con el paso de los a\u00f1os, las novedades ter<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad farmaceutica en el defensor de granada (1880-1936).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad farmaceutica en el defensor de granada (1880-1936). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Manuela Gomariz Molina <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Granada<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mercedes Fernandez Carrion<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: m. carmen Frances causape <\/li>\n<li> Gimenez gimenez m. angeles (vocal)<\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Manuela Gomariz Molina Motivados por el inter\u00e9s que despierta la historia del medicamento desarrollada a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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