{"id":39545,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-institucional-el-estado-anunciante\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"publicidad-institucional-el-estado-anunciante","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/publicidad-institucional-el-estado-anunciante\/","title":{"rendered":"Publicidad institucional: el estado anunciante."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Marcial Garc\u00eda L\u00f3pez <\/strong><\/h2>\n<p>Investigar la relaci\u00f3n que se establece entre publicidad y democracia, se ha limitado durante mucho tiempo a estudiar las estrategias publicitarias y de marketing electoral. Sin embargo, el discurso publicitario de la comunicaci\u00f3n institucional, en la medida en que interviene en los procesos medi\u00e1ticos de construcci\u00f3n social, es uno de los procesos de mayor importancia pol\u00edtica desde el momento que traduce el mundo de lo p\u00fablico en t\u00e9rminos de privacidad y cotidianeidad. Afrontar la investigaci\u00f3n de la publicidad institucional supone, por tanto, entenderla como un marco donde se negocian aspectos de nuestro conocimiento de la realidad.  no cabe duda que la constataci\u00f3n de esta evidencia nos lleva a reflexionar sobre repercusiones m\u00e1s all\u00e1 de las puramente econ\u00f3micas y no s\u00f3lo se\u00f1ala la formaci\u00f3n de un mercado profesional. Plantea cuestiones de gran inter\u00e9s sobre la evoluci\u00f3n de nuestros sistemas democr\u00e1ticos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad institucional: el estado anunciante.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad institucional: el estado anunciante. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Marcial Garc\u00eda L\u00f3pez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan Benavides Delgado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Lara garcia <\/li>\n<li>carmen Arocena badillos (vocal)<\/li>\n<li>Miguel De aguilera moyano (vocal)<\/li>\n<li>fermin Galindo arranz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Marcial Garc\u00eda L\u00f3pez Investigar la relaci\u00f3n que se establece entre publicidad y democracia, se ha limitado durante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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