{"id":39632,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/teoria-de-los-recursos-y-capacidades-importancia-estrategica-de-los-recursos-intangibles-en-la-empresa-espanola\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"teoria-de-los-recursos-y-capacidades-importancia-estrategica-de-los-recursos-intangibles-en-la-empresa-espanola","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/teoria-de-los-recursos-y-capacidades-importancia-estrategica-de-los-recursos-intangibles-en-la-empresa-espanola\/","title":{"rendered":"Teoria de los recursos y capacidades: importancia estrategica de los recursos intangibles en la empresa espa\u00f1ola."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Diego Jes\u00fas Cuello De Oro Celestino <\/strong><\/h2>\n<p>El principal objetivo de esta tesis doctoral es realizar un estudio acerca de la importancia estrat\u00e9gica de los recursos intagibles. Este trabajo se enmarca en la corriente de estudios que busca analizar cuales son las fuentes m\u00e1s importantes de rentabilidad empresarial. Intentamos corroborar estudios en la l\u00ednea de rumelt, enfatizando la importancia de factores internos en la determinaci\u00f3n de una posici\u00f3n competitiva. Y dentro de esos recursos y capacidades internos sugerimos que los activos inmateriales son los elementos determinantes que generan finalmente una corriente sostenida de rentas econ\u00f3micas.  para comprobar este razonamiento te\u00f3rico se desarrolla un modelo que estudia el esfuerzo inversor en la creaci\u00f3n de intangibles a trav\u00e9s de los gastos en investigaci\u00f3n y desarrollo y los gastos en publicidad. Mediante estos dos estimadores analizamos si las empresas que invierten proporcionalmente una mayor cantidad de fondos monetarios en el proceso de generaci\u00f3n y acumulaci\u00f3n de recursos intangibles obtienen una corriente de rentas superiores a sus competidores, pudiendose entonces afirmar que los recursos intangibles son importantes para la competitividad empresarial.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Teoria de los recursos y capacidades: importancia estrategica de los recursos intangibles en la empresa espa\u00f1ola.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Teoria de los recursos y capacidades: importancia estrategica de los recursos intangibles en la empresa espa\u00f1ola. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Diego Jes\u00fas Cuello De Oro Celestino <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Emilio Navas L\u00f3pez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 alvaro Cuervo garcia <\/li>\n<li>esteban Fernandez sanchez (vocal)<\/li>\n<li>vicente Salas fum\u00e1s (vocal)<\/li>\n<li>Luis \u00e1ngel Guerras mart\u00edn (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Diego Jes\u00fas Cuello De Oro Celestino El principal objetivo de esta tesis doctoral es realizar un estudio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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