{"id":39640,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/imagen-posicionamiento-y-alternativas-estrategicas-de-futuro-para-los-mercados-minoristas-tradicionales-de-madrid\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"imagen-posicionamiento-y-alternativas-estrategicas-de-futuro-para-los-mercados-minoristas-tradicionales-de-madrid","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/imagen-posicionamiento-y-alternativas-estrategicas-de-futuro-para-los-mercados-minoristas-tradicionales-de-madrid\/","title":{"rendered":"Imagen, posicionamiento y alternativas estrategicas de futuro para los mercados minoristas tradicionales de Madrid."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Roberto Fern\u00e1ndez Rodr\u00edguez <\/strong><\/h2>\n<p>El futuro de los mercados minoristas tradicionales espa\u00f1oles, pasa por su diferenciaci\u00f3n respecto a otros formatos a trav\u00e9s de la modificaci\u00f3n de sus atributos intr\u00ednsecos y extr\u00ednsecos y el mantenimiento de aquellos que constituyen su originalidad, hasta llegar a la reconversi\u00f3n integral en una nueva f\u00f3rmula comercial vinculada al concepto de centro comercial de proximidad que facilite la fidelizaci\u00f3n y atenci\u00f3n de los diferentes segmentos de consumidores, potenciales clientes del mercado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Imagen, posicionamiento y alternativas estrategicas de futuro para los mercados minoristas tradicionales de Madrid.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Imagen, posicionamiento y alternativas estrategicas de futuro para los mercados minoristas tradicionales de Madrid. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Roberto Fern\u00e1ndez Rodr\u00edguez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Agueda Esteban Talaya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mario Martinez tercero <\/li>\n<li>pedro Reinares lara (vocal)<\/li>\n<li>Antonio S\u00e1inz fuertes (vocal)<\/li>\n<li>salvador Miquel peris (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Roberto Fern\u00e1ndez Rodr\u00edguez El futuro de los mercados minoristas tradicionales espa\u00f1oles, pasa por su diferenciaci\u00f3n respecto a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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