{"id":39655,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/dimension-de-la-calidad-del-servicio-y-el-marketing-interno-en-entidades-financieras\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"dimension-de-la-calidad-del-servicio-y-el-marketing-interno-en-entidades-financieras","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/dimension-de-la-calidad-del-servicio-y-el-marketing-interno-en-entidades-financieras\/","title":{"rendered":"Dimension de la calidad del servicio y el marketing interno en entidades financieras."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Victor Zorrilla Fernandez <\/strong><\/h2>\n<p>La tesis, realiza un planteamiento de investigaci\u00f3n donde se parte de un marco te\u00f3rico sobre la situaci\u00f3n y desarrollo del marketing en el sector financiero, como afecta a la competencia existente en este sector, al encontrarse en un mercado muy maduro.  partiendo de este an\u00e1lisis de la situaci\u00f3n, se realiza la aportaci\u00f3n de que el marketing interno es una de las ventajas competitivas que una entidad financiera puede desarrollar frente a la competencia.  se define el marketing interno, sus componentes, la metodolog\u00eda de aplicaci\u00f3n y c\u00f3mo debe realizarse su implementaci\u00f3n.  para verificar que la aplicaci\u00f3n del marketing interno es una \u00abventaja competitiva\u00bb; se realiza una investigaci\u00f3n en una entidad financiera, con 182 cuestionarios v\u00e1lidos, utilizando el programa s.P.S.S. Donde se obtienen una serie de datos estad\u00edsticos de los mismos, se sacan unos resultados y se hacen unas recomendaciones.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Dimension de la calidad del servicio y el marketing interno en entidades financieras.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Dimension de la calidad del servicio y el marketing interno en entidades financieras. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Victor Zorrilla Fernandez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Castello mu\u00f1oz <\/li>\n<li>carmelina Vela garcia (vocal)<\/li>\n<li> Rodr\u00edguez del bosque Jos\u00e9 ignacio (vocal)<\/li>\n<li>Manuel Teruel sierra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Victor Zorrilla Fernandez La tesis, realiza un planteamiento de investigaci\u00f3n donde se parte de un marco te\u00f3rico [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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