{"id":40174,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-historico-de-la-gestion-publicitaria-en-la-prensa-del-movimiento-en-espana-1936-1984\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"analisis-historico-de-la-gestion-publicitaria-en-la-prensa-del-movimiento-en-espana-1936-1984","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/historia\/analisis-historico-de-la-gestion-publicitaria-en-la-prensa-del-movimiento-en-espana-1936-1984\/","title":{"rendered":"Analisis historico de la gestion publicitaria en la prensa del movimiento en espa\u00f1a. 1936-1984."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos De Las Heras Pedrosa <\/strong><\/h2>\n<p>El estudio del an\u00e1lisis hist\u00f3rico de la gesti\u00f3n publicitaria en la prensa del movimiento en espa\u00f1a se enmarca en un per\u00edodo caracterizado por dos etapas relevantes en la historia espa\u00f1ola, se inicia con la guerra civil para finalizar con la democracia.  el papel desempe\u00f1ado por la publicidad en estos a\u00f1os pas\u00f3 por etapas bien diferenciadas. En los inicios de la prensa del movimiento, el inter\u00e9s propagand\u00edstico primaba sobre cualquier otro elemento quedando la publicidad relegada a un segundo plano. Posteriormente la influencia de la nueva pol\u00edtica del gobierno a partir del 1.957 y su nueva filosof\u00eda de gesti\u00f3n dar\u00e1 lugar a un cambio de concepci\u00f3n convirti\u00e9ndose \u00e9sta en un elemento clave en los diarios de la cadena.  el an\u00e1lisis y desarrollo de la gesti\u00f3n y organizaci\u00f3n del sistema publicitario en la prensa del movimiento y en el organismo aut\u00f3nomo \u00abmedios de comunicaci\u00f3n social del estado\u00bb constituyen el objeto central de la investigaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis historico de la gestion publicitaria en la prensa del movimiento en espa\u00f1a. 1936-1984.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis historico de la gestion publicitaria en la prensa del movimiento en espa\u00f1a. 1936-1984. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos De Las Heras Pedrosa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel De Aguilera Moyano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Villafa\u00f1e gallego <\/li>\n<li>vicente Pe\u00f1a timon (vocal)<\/li>\n<li> Tortosa vidal Jos\u00e9 Mar\u00eda (vocal)<\/li>\n<li>alfonso M\u00e9ndiz noguero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos De Las Heras Pedrosa El estudio del an\u00e1lisis hist\u00f3rico de la gesti\u00f3n publicitaria en la prensa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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