{"id":41014,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-comportamiento-del-consumidor-hacia-la-marca-del-distribuidor-la-implicacion-como-determinante-de-su-eleccion\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"el-comportamiento-del-consumidor-hacia-la-marca-del-distribuidor-la-implicacion-como-determinante-de-su-eleccion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-comportamiento-del-consumidor-hacia-la-marca-del-distribuidor-la-implicacion-como-determinante-de-su-eleccion\/","title":{"rendered":"El comportamiento del consumidor hacia la marca del distribuidor: la implicacion como determinante de su eleccion."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Eva Mar\u00eda Caplliure Giner <\/strong><\/h2>\n<p>El contenido se enmarca en el campo de estudio del comportamiento del consumidor, si bien centrado en los efectos que puede tener sobre \u00e9ste la comercializaci\u00f3n por parte de los distribuidores de sus propios productos. el objetivo es determinar el perfil del consumidor de los productos de la distribuci\u00f3n e intentar establecer hasta qu\u00e9 punto el nivel de implicaci\u00f3n de \u00e9stos con la categor\u00eda de producto es un factor determinante a la hora de su elecci\u00f3n. Para tal fin se desarrolla un marco conceptual del que se derivan una serie de hip\u00f3tesis de trabajo que son contrastadas en un estudio emp\u00edrico. En \u00e9ste se recurre al uso de t\u00e9cnicas cualitativas y cuantitativas aplicadas para las siguientes categor\u00edas de productos: aceite, pan de molde, leche, cerveza, lej\u00eda y papel higi\u00e9nico. Por \u00faltimo se exponen las principales conclusiones alcanzadas, las limitaciones del estudio y futuras l\u00edneas de investigaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El comportamiento del consumidor hacia la marca del distribuidor: la implicacion como determinante de su eleccion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El comportamiento del consumidor hacia la marca del distribuidor: la implicacion como determinante de su eleccion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Eva Mar\u00eda Caplliure Giner <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Salvador Miquel Peris<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Bigne alca\u00f1iz <\/li>\n<li>pablo Mu\u00f1oz gallego (vocal)<\/li>\n<li> D\u00edaz de castro enrique (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  perez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Eva Mar\u00eda Caplliure Giner El contenido se enmarca en el campo de estudio del comportamiento del consumidor, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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