{"id":41539,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comercio-especializado-variables-estrategicas-y-posicionamiento-una-aplicacion-al-comercio-de-marca-en-el-sector-de-la-confeccion\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"comercio-especializado-variables-estrategicas-y-posicionamiento-una-aplicacion-al-comercio-de-marca-en-el-sector-de-la-confeccion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comercio-especializado-variables-estrategicas-y-posicionamiento-una-aplicacion-al-comercio-de-marca-en-el-sector-de-la-confeccion\/","title":{"rendered":"Comercio especializado: variables estrategicas y posicionamiento. una aplicacion al comercio de marca en el sector de la confeccion."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Gemma Garcia Ferrer <\/strong><\/h2>\n<p>Trabajo fundamentado en las relaciones de intercambio entre la distribuci\u00f3n y consumo. en concreto, este trabajo se refiere al caso espa\u00f1ol, al sector textil, a empresas integrados bajo la f\u00f3rmula de la cadena sucursalista o la franquicia, a comercio especializado con una clara identificaci\u00f3n de marca.  los objetivos perseguidos fueron: identificar las variables comerciales utilizadas por las cadenas comerciales, identificar los criterios de evaluaci\u00f3n de los consumidores en la elecci\u00f3n de un establecimiento de marca, y comparar los est\u00edmulos, objetivos utilizados en la oferta con la percepci\u00f3n de la demanda.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comercio especializado: variables estrategicas y posicionamiento. una aplicacion al comercio de marca en el sector de la confeccion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comercio especializado: variables estrategicas y posicionamiento. una aplicacion al comercio de marca en el sector de la confeccion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Gemma Garcia Ferrer <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Javier Alonso Rivas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ignacio Cruz roche <\/li>\n<li> Sainz de vicu\u00f1a Jos\u00e9 m. (vocal)<\/li>\n<li>carmen Berne (vocal)<\/li>\n<li>Miguel Mart\u00edn d\u00e1vila (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Gemma Garcia Ferrer Trabajo fundamentado en las relaciones de intercambio entre la distribuci\u00f3n y consumo. en concreto, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[772,82,14764,963,18765],"tags":[105151,105149,6181,16482,7662,105150],"class_list":["post-41539","post","type-post","status-publish","format-standard","hentry","category-actividad-economica","category-ciencias-economicas","category-comercio-interior","category-economia-sectorial","category-sector-de-manufacturas","tag-carmen-berne","tag-gemma-garcia-ferrer","tag-ignacio-cruz-roche","tag-javier-alonso-rivas","tag-miguel-martin-davila","tag-sainz-de-vicuna-jose-m"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/41539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=41539"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/41539\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=41539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=41539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=41539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}