{"id":42222,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-percepcion-de-los-lugares-analisis-y-modelizacion-de-la-ciudad-de-bilbao\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"la-percepcion-de-los-lugares-analisis-y-modelizacion-de-la-ciudad-de-bilbao","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-percepcion-de-los-lugares-analisis-y-modelizacion-de-la-ciudad-de-bilbao\/","title":{"rendered":"La percepcion de los lugares: analisis y modelizacion de la ciudad de bilbao."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Alvarez Sainz M. Jes\u00fas <\/strong><\/h2>\n<p>La tesis doctoral \u00abla percepci\u00f3n de los lugares: an\u00e1lisis y modelizaci\u00f3n de la ciudad de bilbao\u00bb representa la identificaci\u00f3n de m\u00e9todos exitosos que permiten gestionar una ciudad con criterios empresariales y enfoque marketing. despu\u00e9s de analizados los diferentes intentos de otras ciudades por mejorar su status, la tesis estudia los factores que aplicados a la estrategia de establecer una imagen positiva para la ciudad pueden facilitar un marco adecuado para el marketing de bilbao. Los datos utilizados proceden de una muestra efectuada entre los directivos de las empresas del sector industrial ubicadas en el estado espa\u00f1ol. El aspecto m\u00e1s innovador de esta tesis es la propuesta de que uno de los factores m\u00e1s importantes al dise\u00f1ar una estrategia de marketing es la imagen. De hecho la percepci\u00f3n de un lugar es la que determina la atracci\u00f3n que ejerce sobre los potenciales consumidores. cuando la percepci\u00f3n y las expectativas de una persona coinciden se logra la calidad, y \u00e9sta genera una imagen v\u00e1lida y constructiva. La tesis emplea metodolog\u00edas tradicionales &#8211; an\u00e1lisis factorial y conjoint analysis &#8211; y prueba a continuaci\u00f3n que el uso de la inteligencia artificial, espec\u00edficamente de las redes neuronales, ofrece nuevos m\u00e9todos y t\u00e9cnicas de simulaci\u00f3n de un modelo de la imagen de bilbao. es necesario que aprendamos m\u00e1s acerca de la forma en que la gente percibe los lugares y crea las im\u00e1genes de los mismos. Estas nuevas tecnolog\u00edas representan una significativa oportunidad para identificar, entender y aplicar tal informaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La percepcion de los lugares: analisis y modelizacion de la ciudad de bilbao.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La percepcion de los lugares: analisis y modelizacion de la ciudad de bilbao. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Alvarez Sainz M. Jes\u00fas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Deusto<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jain Dipak<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mario Martinez tercero <\/li>\n<li> Esteban galarza m. soledad (vocal)<\/li>\n<li>Mar\u00eda  teresa Del valle murga (vocal)<\/li>\n<li>demetrio Velasco criado (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alvarez Sainz M. Jes\u00fas La tesis doctoral \u00abla percepci\u00f3n de los lugares: an\u00e1lisis y modelizaci\u00f3n de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[31910,269,4651,5468],"tags":[106346,32021,106348,106347,12923,6179],"class_list":["post-42222","post","type-post","status-publish","format-standard","hentry","category-deusto","category-sociologia","category-sociologia-de-los-asentamientos-humanos","category-sociologia-urbana","tag-alvarez-sainz-m-jesus","tag-demetrio-velasco-criado","tag-esteban-galarza-m-soledad","tag-jain-dipak","tag-maria-teresa-del-valle-murga","tag-mario-Martinez-tercero"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/42222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=42222"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/42222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=42222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=42222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=42222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}