{"id":42369,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-del-efecto-de-las-promociones-sobre-las-ventas-en-establecimientos-detallistas-de-alimentacion\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"analisis-del-efecto-de-las-promociones-sobre-las-ventas-en-establecimientos-detallistas-de-alimentacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-del-efecto-de-las-promociones-sobre-las-ventas-en-establecimientos-detallistas-de-alimentacion\/","title":{"rendered":"Analisis del efecto de las promociones sobre las ventas en establecimientos detallistas de alimentacion."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Margarita Yolanda Yustas L\u00f3pez <\/strong><\/h2>\n<p>Estudio de la actividad de las promociones de ventas de productos de alimentaci\u00f3n dirigidas a los consumidores en los establecimientos detallistas en regimen de libreservicio y equipados con cajas de salida con escaner.  el proposito es identificar la importancia de estas promociones en espa\u00f1a, las ventas realizadas en promoci\u00f3n, los tipos de promociones m\u00e1s utilizados, evaluar la efectividad de las mismas, su impacto sobre las ventas incrementales que generan y las diferencias de resultados de los distintos tipos de promociones en las diferentes clases de producto, se maneja informaci\u00f3n agregada para el total de productos de alimentacion y de forma individual.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis del efecto de las promociones sobre las ventas en establecimientos detallistas de alimentacion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis del efecto de las promociones sobre las ventas en establecimientos detallistas de alimentacion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Margarita Yolanda Yustas L\u00f3pez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia comillas<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Santesmases Mestre<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Antonio Puelles  perez <\/li>\n<li>Jos\u00e9 Manuel Rodriguez carrasco (vocal)<\/li>\n<li> Sanz de la tajada Luis angel (vocal)<\/li>\n<li> Vela garcia m. del carmen (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Margarita Yolanda Yustas L\u00f3pez Estudio de la actividad de las promociones de ventas de productos de alimentaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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