{"id":42604,"date":"1999-01-01T00:00:00","date_gmt":"1999-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/los-costes-de-agencia-en-los-canales-de-distribucion-la-franquicia\/"},"modified":"1999-01-01T00:00:00","modified_gmt":"1999-01-01T00:00:00","slug":"los-costes-de-agencia-en-los-canales-de-distribucion-la-franquicia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/los-costes-de-agencia-en-los-canales-de-distribucion-la-franquicia\/","title":{"rendered":"Los costes de agencia en los canales de distribucion: la franquicia."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Esther Calderon Monge <\/strong><\/h2>\n<p>Se estudia la decisi\u00f3n de franquiciar establecimientos en las ense\u00f1as de franquicia espa\u00f1olas en un marco de costes de agencia y costes de transacci\u00f3n. Para determinar los factores que influyen en la decisi\u00f3n de franquiciar puntos de venta en las ense\u00f1as de franquicia espa\u00f1olas se formul\u00f3 un modelo econom\u00e9trico tobit. Su estimaci\u00f3n y la interpretaci\u00f3n de los resultados a la luz del marco te\u00f3rico se prob\u00f3 la tesis:  la decisi\u00f3n de franquiciar establecimientos en las ense\u00f1as de franquicia espa\u00f1olas se ve favorecida por el tama\u00f1o de las mismas al reducir los costes de gesti\u00f3n y control de los puntos de venta. Para tomar la decisi\u00f3n de franquiciar, las ense\u00f1as de franquicia espa\u00f1olas esperar\u00e1n a tener experiencia en el mercado de las franquicias siendo dicha experiencia uno de los principales activos espec\u00edficos de las ense\u00f1as. Los costes derivados de la especificidad de la franquicia tambi\u00e9n son minorados a trav\u00e9s de la decisi\u00f3n de franquiciar establecimientos en las ense\u00f1as de franquicia espa\u00f1olas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Los costes de agencia en los canales de distribucion: la franquicia.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Los costes de agencia en los canales de distribucion: la franquicia. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Esther Calderon Monge <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Burgos<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Valentin Azofra Palenzuela<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rodolfo Vazquez casielles <\/li>\n<li>Jos\u00e9 Antonio Varela gonzalez (vocal)<\/li>\n<li>salvador Miquel peris (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Esther Calderon Monge Se estudia la decisi\u00f3n de franquiciar establecimientos en las ense\u00f1as de franquicia espa\u00f1olas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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