{"id":42942,"date":"2018-03-09T09:45:07","date_gmt":"2018-03-09T09:45:07","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-del-diseno-en-las-pymes-de-la-comunidad-valenciana\/"},"modified":"2018-03-09T09:45:07","modified_gmt":"2018-03-09T09:45:07","slug":"la-gestion-del-diseno-en-las-pymes-de-la-comunidad-valenciana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-gestion-del-diseno-en-las-pymes-de-la-comunidad-valenciana\/","title":{"rendered":"La gestion del dise\u00f1o en las pymes de la comunidad Valenciana"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Portales Raga M. Matilde <\/strong><\/h2>\n<p>Siendo el dise\u00f1o un factor reconocido de innovaci\u00f3n y diferenciaci\u00f3n empresarial, su adecuada gesti\u00f3n se convierte hoy en d\u00eda, dentro de un entorno cambiante y globalizado, en una herramienta clave para la pyme industrial Valenciana, dado que le permite no s\u00f3lo optimizar la actuaci\u00f3n estrategica del dise\u00f1o en la empresa y con ello alcanzar mayores ventajas competitivas, sino tambi\u00e9n aumentar sus beneficios comerciales y ampliar su dimensi\u00f3n cultural a trav\u00e9s de la consideraci\u00f3n de nuevas variables: etica del producto, impacto medioambiental, calidad de vida, etc.  partiendo de esta hip\u00f3tesis, se lleva a cabo la tesis doctoral \u00abla gesti\u00f3n del dise\u00f1o en las pymes de la comunidad Valenciana\u00bb, con el objeto de estudiar y evaluar el estado y funcionamiento de esta disciplina en el entorno de la pyme industrial Valenciana, detectar su d\u00e9ficits y finalmente, proponer a traves de un diagnostico un modelo operativo de trabajo en gesti\u00f3n del dise\u00f1o adecuado a sus necesidades.  este trabajo de investigaci\u00f3n consta estructuralmente de una parte te\u00ed\u00a7orica y de una labor de campo.  por una parte, el estudio te\u00f3rico se ha llevado a cabo a trav\u00e9s de la recopilaci\u00f3n, procesamiento y analisis comparativo de material sobre la gesti\u00f3n del dise\u00f1o a trav\u00e9s de tres opticas: empresarial, educativa y promocional. Dicha informaci\u00f3n se ha obtenido a trav\u00e9s de la colaboraci\u00f3n de numerosas fuentes de investigaci\u00f3n tanto nacionales como internacionales: centros de documentaci\u00f3n, centros docentes, institutos tecnol\u00f3gicos, expertos, organismos, etc&#8230;.  por otra parte, la labor de campo se ha realizado en base a una muestra de 59 pymes ubicadas en la comunidad Valenciana, pertenecientes a cinco sectores industriales: cer\u00e1mica de revestimientos, ceramica decorativa, iluminaci\u00f3n, mueble y textil-hogar y destacadas en materia de dise\u00f1o.  a partir de la cuantificaci\u00f3n de las respuestas obtenidas en la labor de campo se han podido e<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gestion del dise\u00f1o en las pymes de la comunidad Valenciana<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gestion del dise\u00f1o en las pymes de la comunidad Valenciana <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Portales Raga M. Matilde <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/05\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Lecuona Lopez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Nieto nieto <\/li>\n<li>Juan Masarnau braso (vocal)<\/li>\n<li>jordi Pericot canaleta (vocal)<\/li>\n<li>jordi Monta\u00f1a matosas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Portales Raga M. Matilde Siendo el dise\u00f1o un factor reconocido de innovaci\u00f3n y diferenciaci\u00f3n empresarial, su adecuada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[147,82,4100,1302,16820,1111],"tags":[107556,26198,107555,16872,16906,107554],"class_list":["post-42942","post","type-post","status-publish","format-standard","hentry","category-ciencias-de-las-artes-y-las-letras","category-ciencias-economicas","category-dibujo-y-grabado","category-organizacion-y-gestion-de-empresas","category-politecnica-de-valencia","category-teoria-analisis-y-critica-de-las-bellas-artes","tag-jordi-montana-matosas","tag-jordi-pericot-canaleta","tag-juan-masarnau-braso","tag-justo-nieto-nieto","tag-manuel-lecuona-lopez","tag-portales-raga-m-matilde"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/42942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=42942"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/42942\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=42942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=42942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=42942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}