{"id":42951,"date":"2018-03-09T09:45:08","date_gmt":"2018-03-09T09:45:08","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/internet-en-la-empresa-estudio-de-casos-de-aplicacion\/"},"modified":"2018-03-09T09:45:08","modified_gmt":"2018-03-09T09:45:08","slug":"internet-en-la-empresa-estudio-de-casos-de-aplicacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/internet-en-la-empresa-estudio-de-casos-de-aplicacion\/","title":{"rendered":"Internet en la empresa: estudio de casos de aplicaci\u00f3n"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Del Mar Guitert Catas\u00fas <\/strong><\/h2>\n<p>El objetivo principal de esta investigaci\u00f3n, es el estudio de las aportaciones de internet al mundo de la empresa. No obstante esta finalidad general a su vez podr\u00eda desglosarse en los siguientes objetivos espec\u00edf\u00edcos:  * analizar los cambios que internet ha provocado en la empresa.  * delimitar los objetivos y las metas que se pretenden conseguir nuevas estrategias de marketing a trav\u00e9s de este canal.  internet, es un fen\u00f3meno que ha implicado e implica cambios a m\u00faltiples niveles empresariales, culturales, sociales, etc. La utilizaci\u00f3n de internet supone un cambio de mentalidad, dado que implica una actualizaci\u00f3n cont\u00ednua, asi como una disponibilidad y una gesti\u00f3n de la informaci\u00f3n r\u00e1pida, \u00e1gil y barata, con todo lo que ello trae consigo. La metodolog\u00eda seguida en esta tesis, ha consistido en un estudio de casos cualitativos, de empresas de distintos sectores, llevado a cabo a partir de entrevistas en profundidad. los resultados del estudio conducen a propuestas interesantes para empresas que deseen integrar internet como herramienta de informaci\u00f3n, comunicaci\u00f3n, distribuci\u00f3n y venta en la empresa.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Internet en la empresa: estudio de casos de aplicaci\u00f3n<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Internet en la empresa: estudio de casos de aplicaci\u00f3n <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Del Mar Guitert Catas\u00fas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Ram\u00f3n llull<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/05\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Salvat Ferrer Jos\u00e9 Lu\u00eds<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jes\u00fas Tric?s preckler <\/li>\n<li>josep Mar\u00eda Rosanas marti (vocal)<\/li>\n<li>lucinio Gonz\u00e1lez sabat\u00e9 (vocal)<\/li>\n<li>Luis \u00e1lvarez jos\u00e9 (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Del Mar Guitert Catas\u00fas El objetivo principal de esta investigaci\u00f3n, es el estudio de las aportaciones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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