{"id":43908,"date":"2018-08-03T14:05:27","date_gmt":"2018-08-03T14:05:27","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-ente-zonal-base-ideal-para-el-marketing-turistico\/"},"modified":"2018-08-03T14:05:27","modified_gmt":"2018-08-03T14:05:27","slug":"el-ente-zonal-base-ideal-para-el-marketing-turistico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-ente-zonal-base-ideal-para-el-marketing-turistico\/","title":{"rendered":"El ente zonal base ideal para el marketing turistico."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Aragay Prades Juan  Jorge <\/strong><\/h2>\n<p>Demostrar que el ente zonal  constituido por el conjunto de empresas turisticas ubicadas en una zona  area o localidad turistica &#8211; con el consenso y apoyo de la administracion-  es la base ideal para una buena planificacion del marketing turistico. Para ello se analiza y produndizan  las definiciones  conceptos y partes de dho. Marketing y se estudian sus factores exogenos y endogenos o sea el mercado y su entorno  el paquete o producto turistico  la competencia  consumidor turista etc. Concluyendo que para que sea efectiva su comercializacion precisa de esta estrategia coordinada de su investigacion  prospeccion  promocion y accion o sea de una publicidad  relaciones publicas y accion promocional conjunta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El ente zonal base ideal para el marketing turistico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El ente zonal base ideal para el marketing turistico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Aragay Prades Juan  Jorge <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1977<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Serra Ramoneda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Acaide Francisco <\/li>\n<li>M Berini Jose (vocal)<\/li>\n<li>Antonio Serra Ramoneda (vocal)<\/li>\n<li>Antonio Pulido San Rom\u00e1n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Aragay Prades Juan Jorge Demostrar que el ente zonal constituido por el conjunto de empresas turisticas ubicadas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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