{"id":45225,"date":"2019-04-14T10:23:58","date_gmt":"2019-04-14T10:23:58","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-de-tono-excluyente\/"},"modified":"2019-04-14T10:23:58","modified_gmt":"2019-04-14T10:23:58","slug":"la-publicidad-de-tono-excluyente","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/la-publicidad-de-tono-excluyente\/","title":{"rendered":"La publicidad de tono excluyente"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Lema Devesa <\/strong><\/h2>\n<p>En la citada tesis se estudia la figura de la publicidad de tono excluyente. La primera parte se consagra al analisis de esta modalidad publicitaria en el ordenamiento aleman. En esta parte se examina el concepto el regimen juridico y las modalidades de la publicidad de tono excluyente en el citado ordenamiento. En la segunda parte se aborda el estudio del derecho espa\u00f1ol.  de acuerdo con la sistematica empleada en la primera parte -y teniendo presentes las conclusiones extraidas del ordenamiento aleman- se ha analizado el concepto regimen juridico y las modalidades de la publicidad de tono excluyente en nuestro derecho. Al estudiar el ordenamiento espa\u00f1ol se tomo en consideracion el proyecto de directrices de la cee en materia de publicidad enga\u00f1osa y desleal<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad de tono excluyente<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad de tono excluyente <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Lema Devesa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1979<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>novoa Rodriguez Fernandez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Fernandez-novoa Rodriguez <\/li>\n<li>Luis Suarez Llanos (vocal)<\/li>\n<li>Rodrigo Uria Gonzalez (vocal)<\/li>\n<li>Rafael Jimenez De Parga Cabrera (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Lema Devesa En la citada tesis se estudia la figura de la publicidad de tono excluyente. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[612,2826,979,977],"tags":[2830,35034,109962,109961,4992,109539],"class_list":["post-45225","post","type-post","status-publish","format-standard","hentry","category-ciencias-juridicas-y-derecho","category-derecho-mercantil","category-derecho-y-legislacion-nacionales","category-santiago-de-compostela","tag-carlos-fernandez-novoa-rodriguez","tag-carlos-lema-devesa","tag-luis-suarez-llanos","tag-novoa-rodriguez-fernandez","tag-rafael-jimenez-de-parga-cabrera","tag-rodrigo-uria-gonzalez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/45225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=45225"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/45225\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=45225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=45225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=45225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}