{"id":4706,"date":"2018-03-09T00:07:01","date_gmt":"2018-03-09T00:07:01","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/2018\/03\/09\/la-imagen-profesional-de-la-psicologia-en-el-estado-espanol-un-estudio-desde-la-perspectiva-del-marketing-social\/"},"modified":"2018-03-09T00:07:01","modified_gmt":"2018-03-09T00:07:01","slug":"la-imagen-profesional-de-la-psicologia-en-el-estado-espanol-un-estudio-desde-la-perspectiva-del-marketing-social","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/la-imagen-profesional-de-la-psicologia-en-el-estado-espanol-un-estudio-desde-la-perspectiva-del-marketing-social\/","title":{"rendered":"La imagen profesional de la psicolog\u00eda en el estado espa\u00f1ol: un estudio desde la perspectiva del marketing social"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Gloria Berenguer Contri <\/strong><\/h2>\n<p>El objetivo de la investigacion es la evaluacion de la imagen publica de la psicolog\u00eda profesional en el ambito del estado espa\u00f1ol. Para ello se procedio, en los primeros capitulos, a justificar los fundamentos teoricos utilizados, que recogen aproximaciones del marketing social, la sociolog\u00eda de las profesiones asi como la pertinente revision de estudios efectuados sobre la imagen de la psicolog\u00eda, tanto en espa\u00f1a como en algunos paises occidentales. La sintesis de estos factores produjo un modelo descriptivo de la imagen de un colectivo profesional que guio la investigacion empirica.  esta ultima utilizo una combinacion de tecnicas cualitativas y cuantitativas que permitieron aprehender la percepcion social de la psicolog\u00eda profesional.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen profesional de la psicolog\u00eda en el estado espa\u00f1ol: un estudio desde la perspectiva del marketing social<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen profesional de la psicolog\u00eda en el estado espa\u00f1ol: un estudio desde la perspectiva del marketing social <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Gloria Berenguer Contri <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/11\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ismael Quintanilla Pardo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Mar\u00eda Peir\u00f3 silla <\/li>\n<li>Juan  Jos\u00e9 Renau piqueras (vocal)<\/li>\n<li>Jos\u00e9 m. Prieto  zamora (vocal)<\/li>\n<li>salvador Miquel peris (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Gloria Berenguer Contri El objetivo de la investigacion es la evaluacion de la imagen publica de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,324,996,19150],"tags":[19151,11893,7130,7129,5611,11097],"class_list":["post-4706","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-psicologia","category-psicologia-social","category-tecnicas-de-marketing","tag-gloria-berenguer-contri","tag-ismael-quintanilla-pardo","tag-jose-m-prieto-zamora","tag-jose-maria-peiro-silla","tag-juan-jose-renau-piqueras","tag-salvador-miquel-peris"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/4706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/4706\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=4706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=4706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}