{"id":47990,"date":"2020-07-22T22:09:24","date_gmt":"2020-07-22T22:09:24","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/metodologia-de-analisis-del-mensaje-publicitario\/"},"modified":"2020-07-22T22:09:24","modified_gmt":"2020-07-22T22:09:24","slug":"metodologia-de-analisis-del-mensaje-publicitario","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/metodologia-de-analisis-del-mensaje-publicitario\/","title":{"rendered":"Metodolog\u00eda de analisis del mensaje publicitario."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Gonzalez Martin Juan  Antonio <\/strong><\/h2>\n<p>Esta investigacion ha intentado fundamentar un modelo de gramatica  de naturaleza semiotica  que sea capaz de dar una explicacion adecuada de los sistemas de signos que produce nuestra sociedad. La elaboracion de este modelo nos ha conducido a distinguir en su composicion tres componentes esenciales: el sintactico  que se encarga de estudiar el nivel material de este lenguaje  forma de expresion; el semantico  descubre el proceso de elaboracion del sentido utilizado por este sistema de signos: y el pragmatico  que ha servido para evidenciar la naturaleza sustancial de esta actividad: el consumo y la reproductividad social. La elaboracion de este modelo tambien ha servido para fundamentar la comunicacion publicitaria como lenguaje  ya que ha evidenciado que a esta productividad textual  le subyace una gramatica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Metodolog\u00eda de analisis del mensaje publicitario.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Metodolog\u00eda de analisis del mensaje publicitario. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Gonzalez Martin Juan  Antonio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1981<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Jes\u00fas Bustos Tovar<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando Lazaro Carreter <\/li>\n<li>Antonio Lara Garcia (vocal)<\/li>\n<li>Jos\u00e9 Ram\u00f3n S\u00e1nchez Guzm\u00e1n (vocal)<\/li>\n<li>Jos\u00e9 Jes\u00fas Bustos Tovar (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Gonzalez Martin Juan Antonio Esta investigacion ha intentado fundamentar un modelo de gramatica de naturaleza semiotica que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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