{"id":48963,"date":"2021-01-01T06:56:04","date_gmt":"2021-01-01T06:56:04","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/los-lenguajes-de-la-publicidad\/"},"modified":"2021-01-01T06:56:04","modified_gmt":"2021-01-01T06:56:04","slug":"los-lenguajes-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/los-lenguajes-de-la-publicidad\/","title":{"rendered":"Los lenguajes de la publicidad."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Emilio Feliu Garcia <\/strong><\/h2>\n<p>Aproximacion al lenguaje de la publicidad desde una perspectiva semiotica comprendiendo el analisis de los componentes iconico y linguistico  desde una consideracion comunicacional. El manifiesto publicitario (que se ha ido enriqueciendo y transformando a lo largo de la historia) se muestra como una estructura compleja manifestada a traves de una pluralidad de mensajes  de codigos y de sentidos; configurada como un discurso esencialmente plural  en el que adquieren especial relevancia los ultrasignos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Los lenguajes de la publicidad.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Los lenguajes de la publicidad. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Emilio Feliu Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1982<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Estanislao Ramon Trives<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Estanislao Ramon Trives <\/li>\n<li>Luis Rubio (vocal)<\/li>\n<li>Antonio Gil Olcina (vocal)<\/li>\n<li>Ignacio Bosque Mu\u00f1oz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Emilio Feliu Garcia Aproximacion al lenguaje de la publicidad desde una perspectiva semiotica comprendiendo el analisis de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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