{"id":50807,"date":"2021-06-07T22:20:22","date_gmt":"2021-06-07T22:20:22","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-cambio-de-forma-de-la-marca-con-especial-referencia-al-derecho-norteamericano\/"},"modified":"2021-06-07T22:20:22","modified_gmt":"2021-06-07T22:20:22","slug":"el-cambio-de-forma-de-la-marca-con-especial-referencia-al-derecho-norteamericano","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/el-cambio-de-forma-de-la-marca-con-especial-referencia-al-derecho-norteamericano\/","title":{"rendered":"El cambio de forma de la marca (con especial referencia al derecho norteamericano)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Manuel Arean Lalin <\/strong><\/h2>\n<p>Por exigencias del  marketing  las marcas experimentan con relativa frecuencia cambios de forma. Este fenomeno del trafico mercantil no ha sido adecuadamente contemplado en el ordenamiento espa\u00f1ol. Para ayudar a corregir tal deficiencia  hemos efectuado un estudio del derecho norteamericano de marcas que constituye el modelo mas perfeccionado que se puede tener en cuenta en esta materia. La jurisprudencia norteamericana ha se\u00f1alado con rigor y nitidez las distintas vertientes del relieve juridico del cambio de forma de la marca: uso obligatorio nacimiento del derecho de exclusiva  modificacion del registro y utilizacion de los signos acreditativos del caracter de marca registrada. En todos estos puntos la cuestion decisiva consiste en determinar si el cambio de forma ha alterado sustancialmente la naturaleza de la marca. Cuestion que ha sido desarrollada y aclarada por los tribunaes norteamericanos a traves de una serie de interesantes pautas orientativas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El cambio de forma de la marca (con especial referencia al derecho norteamericano).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El cambio de forma de la marca (con especial referencia al derecho norteamericano). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Manuel Arean Lalin <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1983<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>novoa Rodriguez Fernandez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Fernandez-novoa Rodriguez <\/li>\n<li>Luis Suarez-llanos Gomez (vocal)<\/li>\n<li>Manuel Olivencia Ruiz (vocal)<\/li>\n<li>Jos\u00e9 Antonio Gomez Segade (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Manuel Arean Lalin Por exigencias del marketing las marcas experimentan con relativa frecuencia cambios de forma. Este [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[612,4927,2826,979,977,3193],"tags":[2830,2829,18307,2832,20663,109961],"class_list":["post-50807","post","type-post","status-publish","format-standard","hentry","category-ciencias-juridicas-y-derecho","category-derecho-comparado","category-derecho-mercantil","category-derecho-y-legislacion-nacionales","category-santiago-de-compostela","category-teoria-y-metodos-generales-del-derecho","tag-carlos-fernandez-novoa-rodriguez","tag-jose-antonio-gomez-segade","tag-luis-suarez-llanos-gomez","tag-manuel-arean-lalin","tag-manuel-olivencia-ruiz","tag-novoa-rodriguez-fernandez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/50807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=50807"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/50807\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=50807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=50807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=50807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}