{"id":52003,"date":"2021-12-20T20:35:00","date_gmt":"2021-12-20T20:35:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/las-formas-publicitarias-de-la-propaganda-electoral-en-barcelona-1977-1980\/"},"modified":"2021-12-20T20:35:00","modified_gmt":"2021-12-20T20:35:00","slug":"las-formas-publicitarias-de-la-propaganda-electoral-en-barcelona-1977-1980","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencia-politica\/las-formas-publicitarias-de-la-propaganda-electoral-en-barcelona-1977-1980\/","title":{"rendered":"Las formas publicitarias de la propaganda electoral en barcelona, 1977-1980."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mario Herreros Arconada <\/strong><\/h2>\n<p>El objeto material lo constituyen las formas publicitarias de la propaganda electoral aparecidas durante las campa\u00f1as celebradas en barcelona entre 1977 y 1980. Se estudia la comunicacion propagandistica y sus fundamentos interdisciplinarios  sobre todo cunado adopta las formas publicitarias  directamente relacionadas con la sociolog\u00eda y la psicolog\u00eda social. Los mensajes se estudian en funcion de su direccion  la intensidad y los valores  como las tres dimensiones de la comunicacion propagandistica. Para ello se cubren las siguientes etapas: a) analisis de los mensajes en su direccion y ejes comunicativos. B) ubicacion de la oferta en funcion de los temas utilizados. C) calculo de la intensidad con arreglo a las inversiones empleadas en relacion con las audiencias conseguidas. D) analisis comparativo entre las distintas inversiones y los resultados electorales. E) comprobacion empirica  mediante encuesta  del nivel de penetracion de las formas publicitarias sobre una muestra estratificada de quinientos electores de barcelona. F) establecimiento de las conclusiones finales respecto de la influencia que esta forma de propaganda tiene sobre el electorado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Las formas publicitarias de la propaganda electoral en barcelona, 1977-1980.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Las formas publicitarias de la propaganda electoral en barcelona, 1977-1980. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mario Herreros Arconada <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1983<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Amando De Miguel  Rodriguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Manuel Pares Maicas <\/li>\n<li>Miguel Martinez Cuadrado (vocal)<\/li>\n<li>Nazario Gonz\u00e1lez Gonz\u00e1lez (vocal)<\/li>\n<li> Gutierrez Ubierna Espada Luis Angel (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mario Herreros Arconada El objeto material lo constituyen las formas publicitarias de la propaganda electoral aparecidas durante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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