{"id":52794,"date":"2018-03-09T22:40:26","date_gmt":"2018-03-09T22:40:26","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-direccion-de-comunicacion-planteamiento-de-presente-y-prespectiva-paradigma-de-un-nuevo-profesional\/"},"modified":"2018-03-09T22:40:26","modified_gmt":"2018-03-09T22:40:26","slug":"la-direccion-de-comunicacion-planteamiento-de-presente-y-prespectiva-paradigma-de-un-nuevo-profesional","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-direccion-de-comunicacion-planteamiento-de-presente-y-prespectiva-paradigma-de-un-nuevo-profesional\/","title":{"rendered":"La direccion de comunicacion, planteamiento de presente y prespectiva. paradigma de un nuevo profesional"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Magdalena Mut Camacho <\/strong><\/h2>\n<p>La presente tesis aborda la direcci\u00f3n de comunicaci\u00f3n vista desde el presente y su perspectiva de futuro. La investigaci\u00f3n plantea tres reflexiones alrededor de ella, desde la teor\u00eda de la comunicaci\u00f3n corporativa, desde la caracterizaci\u00f3n de la direcci\u00f3n de comunicaci\u00f3n y desde las reflexiones de los actuales actores de la gesti\u00f3n de la comunicaci\u00f3n corporativa.  con este esquema se plantea la tarea documental seguida del trabajo de campo compuesto por 24 entrevistas a directores de comunicaci\u00f3n y expertos en comunicaci\u00f3n corporativa. La hip\u00f3tesis de partida qued\u00f3 corroborada de forma que la asimilaci\u00f3n de la direcci\u00f3n de comunicaci\u00f3n es un proceso nuclear en la organizaci\u00f3n, que avanza hacia una nueva definici\u00f3n conceptual y situacional y tambi\u00e9n hacia una nueva figura directiva de su gestor.  se aporta tambi\u00e9n una reflexi\u00f3n cr\u00edtica y se reformula el concepto direcci\u00f3n de comunicaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La direccion de comunicacion, planteamiento de presente y prespectiva. paradigma de un nuevo profesional<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La direccion de comunicacion, planteamiento de presente y prespectiva. paradigma de un nuevo profesional <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Magdalena Mut Camacho <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/05\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis Gutierrez espada <\/li>\n<li> Perez gonzalez Rafael Alberto (vocal)<\/li>\n<li> Sanz de la tajada Luis angel (vocal)<\/li>\n<li> Marzal felici Jos\u00e9 Javier (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Magdalena Mut Camacho La presente tesis aborda la direcci\u00f3n de comunicaci\u00f3n vista desde el presente y su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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