{"id":52941,"date":"2006-06-06T00:00:00","date_gmt":"2006-06-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-y-la-transparencia-en-las-organizaciones-no-lucrativas\/"},"modified":"2006-06-06T00:00:00","modified_gmt":"2006-06-06T00:00:00","slug":"la-comunicacion-y-la-transparencia-en-las-organizaciones-no-lucrativas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/prensa\/la-comunicacion-y-la-transparencia-en-las-organizaciones-no-lucrativas\/","title":{"rendered":"La comunicaci\u00f3n y la transparencia en las organizaciones no lucrativas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Mar\u00eda Herranz De La Casa <\/strong><\/h2>\n<p>En un momento en el que las organizaciones que forman el sector no lucrativo se mueven, por un lado, entre su poder e influencia para presionar, su reconocimiento p\u00fablico y su compromiso solidario, y por otro lado, entre el desconocimiento en la gesti\u00f3n de los fondos, la falta de eficacia, y los abusos, conflictos y crisis que aparecen en los medios, este trabajo de investigaci\u00f3n demuestra c\u00f3mo la gesti\u00f3n de la comunicaci\u00f3n puede ser una estrategia fundamental para generar transparencia dentro y fuera de las organizaciones no lucrativas.     la tesis propone un modelo de gesti\u00f3n de la comunicaci\u00f3n para la transparencia en las organizaciones no lucrativas que sintetiza una filosof\u00eda de \u00abcomunicar para ser transparente\u00bb. La aplicaci\u00f3n de esta propuesta puede proporcionar a una organizaci\u00f3n no lucrativa la mejora de su imagen como percepci\u00f3n a corto plazo, el incremento de la confianza como sentimiento de credibilidad a medio plazo y la consolidaci\u00f3n de su reputaci\u00f3n como reconocimiento a largo plazo que permita ganar apoyos y legitimidad entre todos su grupos de inter\u00e9s (beneficiarios, donantes, socios, voluntarios, etc.).     palabras clave: comunicaci\u00f3n corporativa, transparencia, confianza, reputaci\u00f3n, ong, organizaciones no lucrativas, imagen, asociaciones, tercer sector, econom\u00eda social.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicaci\u00f3n y la transparencia en las organizaciones no lucrativas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicaci\u00f3n y la transparencia en las organizaciones no lucrativas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Mar\u00eda Herranz De La Casa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/06\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Felic\u00edsimo Valbuena De La Fuente<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Ulcafa\u00f1e gallego <\/li>\n<li>agust\u00edn Garc\u00eda matilla (vocal)<\/li>\n<li> P\u00e9rez herranz Fernando Miguel (vocal)<\/li>\n<li>salome Berrocal gonzalo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Mar\u00eda Herranz De La Casa En un momento en el que las organizaciones que forman el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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