{"id":55235,"date":"2018-03-09T22:42:58","date_gmt":"2018-03-09T22:42:58","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-de-la-edad-cogniiva-de-las-personas-mayores-en-el-turismo\/"},"modified":"2018-03-09T22:42:58","modified_gmt":"2018-03-09T22:42:58","slug":"analisis-de-la-edad-cogniiva-de-las-personas-mayores-en-el-turismo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/leon\/analisis-de-la-edad-cogniiva-de-las-personas-mayores-en-el-turismo\/","title":{"rendered":"An\u00e1lisis de la edad cogniiva de las personas mayores en el turismo"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Miranda Barreto Mauro Ricardo <\/strong><\/h2>\n<p>El objetivo de la investigaci\u00f3n presentada en esta tesis doctoral es profundizar en el concepto de edad cognitiva y su utilizaci\u00f3n como variable a la hora de realizar la segmentaci\u00f3n del mercado de las personas mayores de 55 a\u00f1os de edad. Dicho objetivo es relevante dado que dentro de las comunidades de estudiosos, aumenta la conciencia sobre la necesidad de entender los distintos matices, formas de pensar y comportamientos de compra que pone de manifiesto el variado grupo denominado consumidores mayores. relacionado con esta realidad, la segmentaci\u00f3n del mercado de las personas mayores necesita evolucionar en el mismo sentido, motivo por el cual, cada vez m\u00e1s se propone la utilizaci\u00f3n de nuevos criterios de segmentaci\u00f3n, adem\u00e1s de los cl\u00e1sicos modelos basados en las variables sociodemogr\u00e1ficas, ya que numerosos estudios ponen de manifiesto la insuficiencia explicativa de dichos criterios. en la evoluci\u00f3n presentada por los estudios de segmentaci\u00f3n, el concepto de edad cognitiva viene ganando espacio, corroborado por las investigaciones que afirman que las percepciones que las personas tienen de su edad influyen en sus comportamientos, independientemente de su edad cronol\u00f3gica.      tras el an\u00e1lisis de diferentes metodolog\u00edas sobre la edad cognitiva, se presenta en esta tesis doctoral una propuesta de medici\u00f3n de dicha variable, con la cual se lleva a cabo la segmentaci\u00f3n del grupo objeto de estudio, con la finalidad de poder utilizar esta variable en la predicci\u00f3n de los comportamientos de los mayores con relaci\u00f3n al turismo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis de la edad cogniiva de las personas mayores en el turismo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis de la edad cogniiva de las personas mayores en el turismo <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Miranda Barreto Mauro Ricardo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Le\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/10\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ana M. Gonzalez Fernandez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rodolfo Vazquez casielles <\/li>\n<li>Jos\u00e9 Cortizo alvarez (vocal)<\/li>\n<li>agueda Esteban talaya (vocal)<\/li>\n<li> Cervantes blanco Miguel Francisco (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miranda Barreto Mauro Ricardo El objetivo de la investigaci\u00f3n presentada en esta tesis doctoral es profundizar en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4430,5099],"tags":[24007,23478,122029,36901,122028,7664],"class_list":["post-55235","post","type-post","status-publish","format-standard","hentry","category-leon","category-marketing","tag-agueda-esteban-talaya","tag-ana-m-gonzalez-fernandez","tag-cervantes-blanco-miguel-francisco","tag-jose-cortizo-alvarez","tag-miranda-barreto-mauro-ricardo","tag-rodolfo-vazquez-casielles"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/55235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=55235"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/55235\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=55235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=55235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=55235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}