{"id":5530,"date":"1995-01-01T00:00:00","date_gmt":"1995-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1995\/01\/01\/a-publicidade-comparativa\/"},"modified":"1995-01-01T00:00:00","modified_gmt":"1995-01-01T00:00:00","slug":"a-publicidade-comparativa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/a-publicidade-comparativa\/","title":{"rendered":"\u00aba publicidade comparativa\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Anxo Tato Plaza <\/strong><\/h2>\n<p>En la tesis se estudia, desde una perspectiva juridica, la figura de la publicidad comparativa. A estos efectos, la tesis se estructura en cinco capitulos: 1.- Concepto de publicidad comparativa (rasgos caracteristicos, definicion y distincion frente a figuras afines); 2.- debate en torno a la publicidad comparativa (argumentos a favor y en contra de esta modalidad publicitaria); 3.- regimen juridico de la publicidad comparativa en el derecho comparado (alemania, francia, belgica, italia y suiza); 4.- Regimen juridico de la publicidad comparativa en el derecho espa\u00f1ol (regimen juridico durante la vigencia del estatuto de la publicidad de 1964 y en el derecho espa\u00f1ol vigente); 5.- Regimen juridico de la publicidad comparativa en el derecho comunitario europeo (propuesta de directiva comunitaria sobre publicidad comparativa y consecuencias del principio de libre circulacion de mercancias sobre los ordenamientos nacionales en materia de publicidad comparativa).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00aba publicidade comparativa\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00aba publicidade comparativa\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Anxo Tato Plaza <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1995<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Gomez Segade<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Aurelio Men\u00e9ndez Men\u00e9ndez <\/li>\n<li>Carlos Fernandez-novoa Rodriguez (vocal)<\/li>\n<li>Manuel Olivencia Ruiz (vocal)<\/li>\n<li>Manuel Botana Agra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Anxo Tato Plaza En la tesis se estudia, desde una perspectiva juridica, la figura de la publicidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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